Social Media Manager

For company info:

Company Weblink: https://lnkd.in/d8QuRzvC

LinkedIn Profile: https://lnkd.in/dfHWBkh6

Company Description

Established in 2006, Playgro Toys India Pvt Ltd is a dynamic sporting goods enterprise situated in New Delhi, India. Playgro has become India's foremost toy manufacturer, known for its commitment to the Made in India ethos. With successful exhibitions globally, Playgro is a leading provider of premium play and learning solutions. The company is renowned for crafting high-quality indoor and outdoor playground equipment and classroom furniture, trusted by educators and administrators.

Role Description

This is a full-time on-site role located in Karol Bagh for a Social Media Manager. The Social Media Manager will manage day-to-day social media activities, develop and implement content strategies, optimize social media channels, and engage with the online community. Responsibilities also include analyzing performance metrics and contributing to digital marketing campaigns for brand enhancement and audience growth.

Qualifications

2-3 years of experience in social media management and influencer marketing.

Proficiency in social media platforms and management tools.

Influencer relationship management.

Content creation and strategy.

Analytical skills for social media performance tracking.

Basic graphic design and video editing skills are a plus (e.g., Canva, Adobe Suite).

Strong understanding of social media platforms (Facebook, Instagram, Twitter, LinkedIn etc.).

Creative mindset and ability to develop innovative content.

Knowledge of paid social media advertising is a plus.