Social Media Manager

Company Description Palecha Trade Services Private Limited is a diversified company operating in both travel and financial services. Through its travel division, Palecha Tours and Travels, the company designs personalized itineraries, manages end-to-end bookings, and delivers seamless, memorable journeys for clients. Its financial services arm provides reliable, efficient solutions tailored to individual and business financial requirements. The organization focuses on high-quality service, client satisfaction, and long-term relationships across both sectors. Team members join a dynamic environment that values professionalism, adaptability, and customer-centric thinking.

Role Description This is a full-time, on-site Social Media Manager role based in Jaipur. The Social Media Manager will plan, create, and schedule platform-specific content that highlights both the travel and financial services offerings of the company. Responsibilities include managing social media calendars, optimizing posts for reach and engagement, monitoring comments and messages, and responding to audience queries in a timely, professional manner. The role involves developing and executing social media strategies, collaborating with internal teams to gather information and visuals, and aligning content with brand guidelines and business goals. The Social Media Manager will also track performance metrics, prepare periodic reports, suggest data-driven improvements, and stay informed about industry trends and platform updates.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO), including managing multiple platforms and growing engaged communities.
• Strong Writing and Content Strategy skills to create clear, compelling, and brand-aligned posts and campaigns.
• Excellent Communication skills for interacting with audiences, internal stakeholders, and external partners.
• Experience with social media analytics tools and the ability to interpret data to optimize content and campaigns.
• Familiarity with basic design or multimedia tools (e.g., Canva, simple video editing) is an advantage.
• Previous experience in social media management, preferably in travel, financial services, or related sectors.
• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Ability to work on-site in Jaipur, manage deadlines, and adapt quickly to changing priorities.