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New Theory

Social Media Manager

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Job Description

Social Media Manager

Company: New Theory

Location: Delhi / Hybrid

Experience: 24 Years

Role Overview

We're looking for a high-ownership Social Media Manager who can manage content, shoots, influencers, and brand communication end-to-end. This role requires strong execution, aesthetic sense, and people skills.

Key Responsibilities
  • Own and manage New Theory's presence on Instagram, YouTube, and LinkedIn

  • Plan and execute monthly content calendars

  • Ensure end-to-end content execution from ideation to posting

  • Coordinate shoots by following shoot SOPs and managing models, creators, editors, and designers

  • Ensure smooth on-ground shoot execution and timely delivery

  • Manage influencers end-to-end: outreach, negotiation, coordination, and tracking

  • Identify and grab PR opportunities and represent the brand at events

  • Manage event communication and on-ground execution

  • Maintain strong aesthetic and brand consistency

  • Drive virality for products and campaigns

  • Engage with the community via comments and DMs

  • Track performance and share basic insights

  • What We're Looking For
    • High accountability, ownership, and deadline discipline

    • Strong understanding of social media trends and growth

    • Experience handling shoots and influencer management

    • Good communication and people skills

    • Interest in fitness, fashion, or lifestyle brands

    • Comfortable in a fast-moving startup environment

  • Good to Have
    • Experience with D2C or fitness brands

    • Knowledge of Canva / Photoshop and basic design sense

    • Basic understanding of reel editing

  • What You'll Get
    • Work closely with founders

    • Creative ownership and execution freedom

    • Real responsibility and visible impact

    • Growth with a fast-scaling brand

    To Apply:

    Send your portfolio, resume

    Email: [Confidential Information]

    More Info

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    About Company

    Job ID: 138352197

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