About Mindcafe
Mindcafe is a brain performance and mental wellness venture operating at the intersection of neuroscience, psychology, and everyday human functioning. It is designed to help individuals and organisations strengthen cognitive capacity, emotional resilience, and behavioural clarity in high-demand environments.
The company delivers a structured ecosystem of 1:1 counselling, brain-performance tools, and practical mental frameworks, addressing modern challenges such as cognitive overload, stress, decision fatigue, and emotional instability.
Role Overview
This is not a creative-only role. This is a full ownership role.
You will be responsible for managing 5–6 Instagram accounts end-to-end, from ideation to execution to performance tracking. If you need constant direction, this role will not work for you.
We are looking for someone who can execute consistently, think in systems, and deliver outcomes, not just content.
Key Responsibilities
- Manage 5–6 Instagram accounts independently
- Build and execute monthly content calendars
- Plan and produce reels, carousels, and static posts
- Edit videos (short-form content) and design basic creatives
- Write sharp, non-generic captions aligned with brand voice
- Maintain posting consistency and platform hygiene
- Track performance (reach, saves, engagement) and iterate
- Coordinate with internal teams for content inputs
- Ensure visual and tonal consistency across all pages
Required Skills
- Proven experience managing brand/business Instagram accounts
- Strong understanding of Instagram formats, hooks, and trends
- Hands-on video editing (Reels)
- Basic graphic design (Canva / Adobe / similar tools)
- Clear and structured caption writing
- Strong execution discipline (deadlines are non-negotiable)
- Ability to work without constant supervision
Preferred Qualities
- Based in Bhopal and comfortable with on-site work
- Strong aesthetic sense (most candidates overestimate this—be honest)
- Highly organised and self-driven
- Can balance trend adoption with brand positioning
- Comfortable working in a fast-moving startup environment
What This Role Is NOT
- Not a passive scheduling job
- Not a meme page role
- Not for candidates looking for remote flexibility
- Not for people who only suggest ideas but don't execute
Application Questions (Mandatory)
- Which Instagram accounts have you managed Share links.
- What type of content performs best for a mental well-being brand, and why
- How do you balance trends vs brand positioning
- What tools do you use for editing reels/videos
- Share one post/reel you created that performed well (with metrics if possible).
Send your CV along with responses to the application questions to [Confidential Information].
