Social Media Manager ( Marketing Agency )

A 360- degree marketing and Communication agency and your partners in accelerating growth exponentially through creative strategies and ROI driven performance metrics. Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made services that facilitate their business objectives.

For more info : www.themarcomavenue.com

Send your resume on [Confidential Information] or ring up on 8448890345

Job Title: Social Media Manager About the Role We are seeking a dynamic, insight-driven Social Media Manager who combines strategic thinking with hands-on execution. This role will lead the planning, execution, and optimization of integrated social media campaigns across multiple platforms, leveraging social listening and performance analytics to deliver measurable business impact. The ideal candidate is a strong strategist, a data-driven executor, and a confident client partner who thrives in a fast-paced, global delivery environment.

Key Responsibilities Strategy & Planning

Develop integrated, award-winning social media strategies aligned with client business objectives and brand goals

Create data-driven media plans based on client briefs, audience insights, and platform best practices

Leverage social listening insights to inform campaign planning, targeting, and messaging strategies

Campaign Execution & Optimization

Execute, manage, and scale boosted social media campaigns across platforms including:

Meta (Facebook & Instagram)

LinkedIn

Twitter/X

Snapchat, and others

Continuously optimize campaigns to improve performance, efficiency, and ROI

Conduct A/B testing across creatives, audiences, formats, placements, and campaign strategies

Social Listening & Intelligence

Monitor brand, category, and competitor conversations using social listening tools

Analyze consumer sentiment, trends, and emerging conversations to derive actionable insights

Support online reputation management and response management, along with campaign optimization, using real-time listening data

Reporting & Client Communication

Develop detailed performance reports, dashboards, and client review presentations

Present campaign results, key learnings, and optimization roadmaps to internal and external stakeholders

Align media performance with defined business KPIs and brand objectives

Cross-functional Coordination

Collaborate closely with creative, analytics, technology, and account teams to ensure integrated execution

Ensure timely campaign deployment while adhering to global and platform best practices

Act as a bridge between strategy and execution teams to ensure seamless delivery

Team & Account Management

Manage multiple clients and campaigns simultaneously

Mentor, guide, and upskill team members on social media marketing and social intelligence best practices

Ensure quality control, operational excellence, and strict adherence to timelines

Skills & Experience Required

Educational Qualification

Graduate or Postgraduate degree in any discipline

Experience

810 years of experience in social media strategy, marketing, and execution, including award-winning campaigns

Core Competencies

Strong analytical and insight-driven mindset

Proven ability to manage multiple clients and priorities effectively

Excellent written and verbal communication skills

Strong understanding of social media planning, boosted media, and award-winning campaign execution Proactive, detail-oriented, and solution-oriented approach

Leadership

Demonstrated experience in team management and performance reviews

Ability to train, mentor, and develop high-performing teams Must-Have Skills Platform Expertise Boosted Social Platforms

Meta (Facebook & Instagram)

LinkedIn

Twitter/X

Snapchat

Social Media Management & Publishing Tools

Sprinklr

SocialFlow or similar platforms

Social Listening & Intelligence Tools

Talkwalker / Brandwatch (deep consumer intelligence)

Brand24 / Mention / LocoBuzz (real-time alerts and reporting)

Sprout Social (end-to-end social media management)

Keyhole (hashtag and influencer tracking preferred)

Analytics & Productivity Tools

MS Excel and PowerPoint

Web analytics tools such as Google Analytics or equivalent