Location: Mohali On-site
Working Hours: Monday to Saturday 6:30 AM - 3:30 PM (IST)
Market Focus: United States (Residential Solar)
The Role-
We are looking for a creative, data-driven Social Media Manager to own our brand's voice across LinkedIn, Facebook, Instagram, and X (Twitter). You will be responsible for the end-to-end social strategy: from content ideation and graphic design (using tools like Canva/Adobe) to community management and performance tracking.
Key Responsibilities-
- Content Strategy: Create a monthly content calendar that speaks to the specific needs of US homeowners (e.g., rising energy bills, tax credits, and sustainability)
- Platform Management: Daily posting and engagement on Facebook, Instagram, and LinkedIn to build a community around the Lytegen brand
- Creative Execution: Design high-quality visuals and short-form video (Reels/TikToks) that explain complex solar concepts simply and beautifully
- Community Engagement: Monitor and respond to comments/DMs proactively, ensuring a premium customer-first brand voice
- Performance Tracking: Analyze engagement metrics and lead attribution. You must be able to tell us what's working and what isn't
- Trend Monitoring: Stay ahead of US social trends and AI tools to keep our content fresh and viral-ready
Requirements
- Experience: 5+ years in Social Media Management, ideally for a high ticket size B2C brand
- Industry Knowledge: Experience in Solar, or Home Improvement is a massive plus but not mandatory
- Visual Skills: Proficiency in Canva. Basic editing skills are essential
- Copywriting: Native-level English proficiency with a deep understanding of US cultural nuances and American-style marketing hooks
- Data-Driven: Ability to move beyond vanity metrics and focus on how social media impacts the sales funnel
