Social Media Manager

WE'RE HIRING | SOCIAL MEDIA MANAGER

Location: Lovely Professional University, Phagwara, Punjab

Experience: 10+ Years | Full-Time | Onsite

Lovely Professional University is looking for an accomplished Social Media Manager to lead its digital presence, brand strategy, content innovation, and audience engagement across major social media platforms.

Key Responsibilities:

• Develop and execute the overall social media strategy aligned with institutional objectives.
• Lead content strategy, digital storytelling, creative campaigns, and platform-specific growth initiatives.
• Drive brand visibility, audience engagement, reach, and online community growth.
• Oversee campaigns for admissions, academics, placements, events, and institutional achievements.
• Lead and mentor creative teams while managing influencers, agencies, and digital partners.
• Monitor analytics, establish performance KPIs, and optimize strategies for sustained growth.

Desired Profile:

• Relevant experience in Social Media, Digital Marketing, Brand Management, or Digital Communications.
• Proven expertise in leading social media strategy for large-scale, high-visibility brands or organizations.
• Strong leadership, creative thinking, communication, analytics, and stakeholder-management skills.
• Experience in the education sector will be an added advantage.

Interested candidates are invited to apply and be part of LPU's growing digital journey.