Social Media Manager/Lead

Key Responsibilities:

Social Media Strategy & Execution:

Lead and execute social media strategies to enhance Everises digital presence on platforms like Facebook, Instagram, X (formerly Twitter), LinkedIn, and emerging channels. Align campaigns with overall marketing goals for the Mohali site launch.

Performance Marketing Management:

Plan, create, and execute performance-driven social media campaigns across Facebook Ads, Instagram Ads, LinkedIn, Google Search Ads, and display networks. Create & optimize Ad budgets, monitor KPIs, A/B testing, and drive ROI with measurable results like lead generation, conversions, and customer acquisition.

Content Creation, Community Management:

Create, optimize, and schedule content tailored to social media platforms, ensuring it resonates with the target audience. Apply data-driven insights to refine content strategies for maximum performance. Build & engage a loyal community by interacting with followers, responding to comments and messages, and fostering meaningful conversations.

Analytics & Reporting:

Analyze social media and ad campaign performance, providing detailed reports on key metrics like engagement, reach, click-through rates (CTR), cost-per-click (CPC), and conversion rates. Use these insights to inform future campaigns.

Trend Monitoring & Innovation:

Stay updated on the latest social media and digital marketing trends. Bring fresh ideas and innovative approaches to enhance the companys digital presence.

Skills & Qualifications:

Education: Bachelor's degree in marketing, Communications, Business, or a related field.

Experience:

• Minimum 3 years of hands-on experience in social media management, digital marketing, and performance marketing with knowledge on tools ((e.g., Hootsuite, Buffer, Sprout Social).
• Proven track record in running and optimizing paid ad campaigns on Facebook, Instagram, LinkedIn, and Google Search.
• Strong understanding of Google Ads (Search & Display), Facebook Ads Manager, and other social media ad platforms.
• Experience in data analysis, campaign optimization, and performance-driven marketing strategies.
• Basic proficiency in design tools such as Canva, Photoshop, or similar for content creation.

Soft Skills:

• Strong communication and copywriting / powerpoint skills.
• Analytical mindset with a focus on metrics, data interpretation, and ROI.
• Ability to work in a fast-paced, dynamic environment and handle multiple tasks simultaneously.
• Creative thinker with the ability to generate fresh ideas and innovate.

Bonus Skills (Nice to Have):

• Experience with Google Display Network, remarketing, and SEO
• Knowledge of email marketing tools and CRM integration.