Social Media Manager

Company Description - JNORSS is one of India's fastest-growing D2C streetwear brands, reaching over 4 lakh people every month and growing to 60,000+ Instagram followers in just one year. Built in India for a generation that loves to stand out, values aesthetics, and refuses to compromise on comfort or quality, JNORSS makes premium streetwear accessible.

From everyday essentials to bold statement drops, we're building a community that wears confidence and looks effortlessly aesthetic.

Role Overview - We are looking for a Social Media Manager to lead JNORSS's social media presence and drive content and community growth. The ideal candidate should have strong creative instincts, a deep understanding of social media trends, and the ability to turn ideas into impactful content.

Key Responsibilities

• Social Media Strategy: Develop and drive JNORSS's social media strategy and content calendar, ensuring consistency with the brand's identity, voice, and business objectives.
• Content Direction: Lead the ideation and execution of engaging reels, short-form videos, carousels, stories, and other content formats that strengthen the brand's presence.
• Trend & Cultural Insights: Stay ahead of emerging trends, viral formats, sounds, and cultural moments, and translate relevant opportunities into content that resonates with the audience.
• Campaign Management: Conceptualise and execute social media campaigns around product launches, drops, collaborations, offers, and key brand moments.
• Performance & Growth: Analyse content performance and audience insights to continuously refine the strategy and drive stronger reach, engagement, and follower growth.

Requirements

• Relevant Experience: 1-3 years of experience in social media management, content strategy, digital marketing, or a related role, preferably within fashion, lifestyle, or D2C brands.
• Platform & Trend Expertise: Strong understanding of Instagram, short-form content, audience behaviour, and emerging social media trends.
• Creative & Cultural Thinking: Strong creative instincts with a strong pulse on fashion, streetwear, pop culture, and youth culture.
• Ownership & Execution: Ability to take ideas from concept to execution with strong communication, coordination, and attention to detail in a fast-paced environment.

What we Offer

• Ownership & Impact: Lead JNORSS's social media and play a key role in shaping the digital identity of a rapidly growing D2C streetwear brand.
• End-to-End Exposure: Gain hands-on experience across content, shoots, campaigns, creator collaborations, and brand building.
• Creative Freedom: Bring bold ideas to life, experiment with new formats, and create trend-led content that pushes the brand forward.