Social Media Manager

Janasya is a women's ethnic wear brand. We have a strong D2C presence and are looking for a strategically-minded Brand Manager to be responsible for handling, managing and owning brand's visual identity across channels.

Responsibilities and Duties 

• Own and direct the brand's visual identity across all channels including brand's own website

• Entire content planning, including photo shoots and brand videos. Plan and coordinate with studios for creative/campaign/ecomm/social media shoots.

• Create and maintain a social media editorial calendar and posting schedule

• Driving MOM growth for the Community on FB, Instagram, and other channels

• Oversee ORM and monitor customer reviews.

• Community-first Approach - Ability to think from the relationship between the brand and audience base to develop the entire strategy to build a vibrant community supporting the brand.

• Lead in-the moment marketing and to look at avenues to create viral social content

• Work with team to develop innovative, creative and effective video ideas for UGC, Localized & influencer content

• Report on influencer performance - organic and paid

• Taking care of all the video collateral for the brand & growing the YouTube channel

• Track social media growth & digital campaigns key performance metrics to maximize profitability and report progress. 

• Manage the team consisting of graphic designers, videographers, photographers, and copywriters.

• Oversee, plan and deliver content across different platforms using social listening as well scheduling tools.

• Built company's identity on LinkedIn. 

Required Experience, Skills and Qualifications

• A graduate/ post-graduate degree in visual communication / Fashion, mass media or a similar discipline.

• Must have experience of working with a Fashion / Lifestyle brand.

• 3-4 years of demonstrated experience in brand's social media growth and engagement.

• Excellent verbal and communication skills.

• Familiarity with software such as Photoshop, Illustrator, InDesign, Flash