Social Media Manager (Instagram, YouTube, Facebook, LinkedIn)

Company Description

The Humility, Kindness & Love (HKL) Foundation is a global movement whose mission is to make ourselves and thus every person, home, community, and the world more beautiful by embracing the virtues of Humility, Kindness, and Love (HKL). By practicing these virtues of humility, kindness, and love daily in everything we do, we transform ourselves and nurture inner peace. The most beautiful way to live life is to live with Humility, Kindness, and Love.

We are seeking passionate and talented individuals who are not only skilled in their craft but also deeply aligned with our mission. This is more than just a job—it is an opportunity to serve humanity, to use your gifts as a form of service, and to become part of a global movement committed to building a more beautiful world.

If you have the expertise in your field and the heart to dedicate your work toward something larger than yourself, we would love to welcome you into the HKL journey.

Role Description

The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy across all major platforms (Instagram, YouTube, Facebook, LinkedIn) to grow the HKL Foundation's digital presence, increase engagement, and drive awareness of its mission and programs. This role requires a blend of creative strategy, data-driven analysis, and a deep understanding of how to communicate the impact from practicing the virtues of humility, kindness, and love in a compelling and authentic online voice.

Responsibilities:

• Strategy & Planning: Develop and implement monthly and quarterly social media content calendars for all channels aligned with HKL's mission and campaigns. Develop creative ways to convey HKL's message of self-transformation across online platforms.
• Content Curation & Posting: Oversee the creation, scheduling, and publishing of all content (videos, graphics, posts, stories, shorts) to ensure consistency and brand alignment across platforms.
• Community Management: Actively monitor, respond to, and engage with the online community in a manner that exemplifies the Foundation's virtues (kindness, empathy, and respect).
• Platform Optimization: Tailor content and strategy for optimal performance on each platform (e.g., short-form video focus for Instagram/YouTube, professional/impact stories for LinkedIn). Identify trends and opportunities to amplify HKL's voice.
• Analytics & Reporting: Track, analyze, and report on key social media performance metrics (reach, engagement, conversion) to inform future strategy and demonstrate ROI.
• Collaboration: Work closely with the Content Writer, Graphic Designer, and Video Editor to ensure a steady supply of high-quality, mission-aligned content.

Qualifications:

• Proven work experience as a Social Media Manager or similar role.
• In-depth knowledge of current and evolving features/algorithms of Instagram, YouTube, Facebook, and LinkedIn. Strong understanding of each platform's tools and best practices.
• Familiarity with social media management tools (e.g., Buffer, Hootsuite) and analytics platforms.
• Excellent copywriting and verbal communication skills.
• Deep passion for spreading positive, uplifting messages and a willingness to serve with humility.