We Are Hiring | Social Media Manager (Instagram)
Organisation: The Language SKOOL (TLS)
Location: Remote – India
Experience: 8–10 Years
Compensation: 8LPA to 10 LPA (Based on experience)
Working Days: Monday to Saturday
Work Timings: 10:00 AM to 7:00 PM
Number of Openings: 1
Preferred Joining: Within 15 days
About The Language SKOOL (TLS)
The Language SKOOL is a fast-growing, remote-first EdTech organisation with over a decade of excellence in foreign-language education. Operating with a diverse, multi-functional workforce across geographies, our online programs are led by native-level instructors and specialize in German, French, Spanish, Japanese, and more.
We function on a fully digitised, robust HRMS framework where all people processes are highly structured and disciplined. At TLS, we take pride in our performance-driven culture and collaborative virtual workspace.
What You'll Do
As our Social Media Manager, you will take complete ownership of our Instagram presence, driving brand positioning, engagement, and organic lead generation.
- Content Leadership: Lead the planning and execution of short-form video content (Reels, Stories, behind-the-scenes), ensuring it aligns with our broader organic growth strategy.
- Calendar Management: Own and manage the Instagram content calendar—including content direction, posting strategy, high-converting captions, and targeted hashtags.
- Growth & Lead Gen: Run social media marketing campaigns and optimization strategies specifically designed to generate high-quality sales leads and increase our follower base.
- Trend & AI Integration: Monitor fast-moving social trends and cultural moments, leveraging cutting-edge AI productivity tools for quick ideation, planning, and rapid content execution.
- Data & Analytics: Deeply track content metrics (views, saves, shares, profile visits) across Instagram and YouTube, deriving actionable insights to continuously pivot and refine our reach.
- Repurposing Content: Guide the development team in repurposing event footage and webinars into platform-optimized, bite-sized assets that maximize organic reach.
Who You Are & What You Bring
- Experience Profile: 8–10 years of strong experience in social media management and B2C marketing pipelines. Experience driving growth for an educational or EdTech brand is highly preferred.
- Platform & Sales Expertise: Excellent understanding of Instagram and YouTube algorithms, platform dynamics, audience personas, and organic lead generation funnels.
- Tool Kit: Proven familiarity with design and editing workflows. Hands-on basic knowledge of tools like Canva, Adobe Premiere Pro, After Effects, Meta Business Suite, and advanced analytic platforms is required.
- AI-Forward: Exceptionally comfortable using AI tools to streamline content workflows, scriptwriting, and performance analysis.
- Soft Skills: Excellent communication skills, strong leadership capability, and sharp coordination skills to effectively manage remote content workflows.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
Why Join TLS
- 100% Remote Work from the comfort of your home.
- Structured Ecosystem: Experience a smooth, completely digitized workspace and disciplined performance tracking.
- Impact & Ownership: Lead our flagship visual platform and directly influence our global enrollment scaling.
How to Apply
- If you have a strong proof of work, a data-driven mindset, and can join us within 15 days, apply now by sharing your updated resume and a link to your creative portfolio!
