Social Media Manager

HyFun, a leading brand in frozen food in India with exports to more than 50+ countries, is seeking to strengthen its Marketing Team. We are looking to fill the Social Media Manager position based in Ahmedabad.

Position/Profile Title: Social Media Manager

Grade: Deputy Manager (Final level determined by experience and candidate qualifications)

Experience: 8 to 12 years

Location: HyFun Foods Corporate Office, Thaltej, Ahmedabad

Critical/Special Exposure: Worked in a social media agency or worked on social media for a brand (FMCG/FMCD/Auto/Retail/Fashion/Beauty/QSR)

Desired Area of Expertise: Strong creative thinking and content creation skills, with an eye for design and the ability to craft compelling copy.

Critical/Special Exposure: 8-10 years managing consumer-facing social media accounts, preferably within the FMCG or food sector, or equivalent experience in a social media agency.

Purpose of the position: Take ownership to drive the social media footprint for HyFun

Roles and Responsibilities:

• Platform Management: Instagram, YouTube, X (formerly Twitter), Pinterest, and other emerging platforms, ensuring consistent brand voice and engaging content across all channels.

• Content Strategy & Creation: Develop and execute content strategies tailored to each platform, focusing on creating visually appealing, shareable, and engaging content that resonates with our target audience.

• Agency Coordination Creative Development: Act as the primary liaison with the advertising agency, coordinating creative development, ensuring timely delivery of assets, and maintaining alignment with brand vision and objectives.

• Influencer Management: Work closely with influencers and agencies to plan, execute, and optimize influencer collaborations.

• Collaboration: Work closely with other marketing verticals to amplify the initiatives via social media.

• Reporting: Analyze social media metrics and generate reports to track performance, identify trends, and optimize strategies.

• ORM/CRM: Monitor online mentions, reviews, and feedback about HyFun Foods across all digital platforms. Integrate and manage CRM tools to track customer interactions, preferences, and feedback across social media platforms.

You can reach out to us at [Confidential Information]