Social Media Manager

• Must be based in Mumbai/Thane
• Must have café, bistro or restaurant experience.
• Must have 3-5 years experience in the hospitality industry.

Habibi's Cafe & Bistro is a modern Middle Eastern café and bistro in Hiranandani Estate, Thane, known for bold flavours, thoughtfully crafted beverages, and warm, welcoming hospitality.

The venue offers Middle Eastern cuisine and all-day dining, along with speciality coffee, craft matcha, and a curated selection of craft beers. Guests can visit throughout the day, from breakfast and coffee to lunch, evening brews, and dinner, making it a versatile space for different occasions.

Role Description The Social Media Manager is a full-time, On-site role based at Habibi's Cafe & Bistro in Thane. This role is responsible for planning, creating, and publishing engaging content across social media platforms to showcase the cafés food, beverages, events, and brand story. Day-to-day tasks include managing social media calendars, capturing and coordinating photo and video content, writing captions, monitoring comments and messages, and maintaining a consistent brand voice.

The Social Media Manager will track performance metrics, optimize campaigns, and collaborate with the café team to promote specials, seasonal menus, collaborations, and in-store experiences. The role also involves staying updated on relevant trends, engaging with local communities and influencers, and supporting basic marketing activities that drive footfall and brand awareness.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimisation (SMO), with experience in the hospitality field of managing brand accounts on platforms such as Instagram & Facebook.
• Ability to develop and execute Content Strategy, including planning content calendars and aligning social media campaigns with business goals.
• Excellent Writing and Communication skills for crafting clear, engaging captions, responses, and brand messaging.
• Experience with basic photography and videography for social media, plus familiarity with editing tools (e.g., Canva, mobile video apps) is beneficial.
• Understanding of analytics and insights on major social platforms, with the ability to interpret data and refine content based on performance.
• Prior experience in F&B, hospitality, or lifestyle brands is an advantage, along with a genuine interest in café &
• bistro culture.
• Ability to work on-site, collaborate with a diverse team, manage multiple tasks, and adapt quickly in a fast-paced environment.
• Relevant education or training in marketing, communications, media, or a related field is preferred but not mandatory.

Preference: Immediate Joiners

• Send your CVs to [Confidential Information]