Social Media Manager / Growth Expert US Based Indian Online Grocery Brand

Location: Remote (India)

Shift Timing: 6:30 PM IST to 3:30 AM IST (Aligned with EST)

Work Style: Daily collaboration with USbased team

Employment Type: FullTime

We are looking for a highly skilled Social Media Manager / Growth Expert to lead digital growth for a fastgrowing USbased Indian Online Grocery brand serving Indian communities across the United States. This role blends content creation, influencer marketing, analytics, and growth strategy. You will work closely with USbased teams during EST hours and drive measurable social media expansion.

The ideal candidate is independent, datadriven, and has a proven track record of scaling social media accounts for brands or companies.

• Daily Content Management: Plan, create, and publish highquality posts, reels, stories, and videos tailored for USbased Indian audiences.
• Influencer Marketing: Identify, evaluate, and collaborate with USbased Indian influencers; manage outreach, negotiations, and campaign execution.
• Growth Strategy & Viral Ideas: Develop viral content concepts, hooks, and engagement strategies to accelerate follower growth and brand visibility.
• Analytics & Insights: Track and interpret metrics (reach, engagement, CTR, conversions) to refine content and drive continuous improvement.
• Trend Research: Monitor USIndian food trends, festival content (Diwali, Holi, Eid, Pongal), seasonal produce, and viral formats.
• Team Collaboration: Work daily with US marketing, design, and operations teams to align content with brand goals and product availability.
• Campaign Execution: Lead content planning for USfocused promotions—festive bundles, weekly deals, organic produce, and Indian staples.
• Community Engagement: Respond to comments and messages from US audiences with cultural relevance and brand consistency.
• Content Innovation: Experiment with new formats, scripts, hooks, and creative ideas to maximize reach and engagement.

• Influencer Marketing Expertise: Strong understanding of influencer discovery, outreach, negotiation, and campaign management.
• Growth & Analytics: Ability to interpret statistics, engagement metrics, audience behavior, and growth trends.
• Proven Growth Record: Demonstrated success in scaling social media accounts for previous brands or companies.
• Indian Grocery Knowledge: Familiarity with dals, spices, masalas, fresh produce, snacks, frozen foods, and festival essentials.
• US Market Understanding: Insight into USbased Indian grocery shopping behavior, delivery expectations, and regional preferences.
• Content Creation Skills: Ability to produce recipe videos, grocery hauls, product highlights, festive content, and lifestyle visuals.
• Viral Growth Mindset: Ability to identify trends and create content that resonates with Indian audiences in the US.
• Editing Tools: Proficiency in CapCut, VN, Canva, InShot, or similar tools.
• Platform Expertise: Strong understanding of Instagram, TikTok, YouTube, and relevant hashtags (#IndianGroceriesUSA, #DesiFood, #MealPrep).

• 2–4 years of experience in social media management or growthfocused content creation.
• Ability to work independently and take ownership of growth strategy.
• Strong communication skills and ability to collaborate daily with USbased teams.
• Comfortable working 6:30 PM IST to 3:30 AM IST (EST alignment).
• Based in India.

• Experience with Indian grocery brands, food creators, or USfocused Indian lifestyle companies.
• Prior success in managing influencer campaigns.
• Strong understanding of analytics tools like Instagram Insights, TikTok Analytics, and YouTube Studio.

• Work with a rapidly growing USbased Indian grocery brand.
• Daily collaboration with an experienced US team.
• Creative freedom to experiment with new formats and ideas.
• Longterm growth opportunities and brand visibility.