Position: SMM Lead
Reports To: City Campaign Manager
Responsibilities:
- Manage 6-8 social media accounts (party-wise: BJP, Congress, Shiv Sena, NCP)
- Daily posting: Minimum 5 posts per account (images + reels + stories)
- Real-time comment moderation and community engagement
- Analytics tracking and daily reporting
- Team coordination with SMM Executives
- Hashtag optimization and trend monitoring
- WhatsApp broadcast campaign management
- Crisis management and rapid response content
Required Skills:
- Expert knowledge: Instagram, Facebook, TikTok, LinkedIn
- Google Analytics experience
- Content calendar management
- Marathi language proficiency
- Basic graphic design knowledge
- Quick decision-making ability
Qualifications:
- Bachelor's degree in Media/Marketing (preferred)
- 2+ years social media management experience
- Portfolio of successful campaigns
- Knowledge of Indian political landscape
- 12th pass (minimum)
- 1+ year social media experience
- Portfolio of social media work
Daily Deliverables:
- 15-20 social media posts across platforms
- Analytics report showing reach, engagement, impressions
- Comment moderation log
- Issue escalation if needed
