Social Media Manager

Social Media & Growth Manager (Gardening Focus)

Role Overview:

We are looking for a Social Media & Growth Manager who has a genuine interest in gardening and can translate that into engaging content, strong community building, and measurable business growth. This is a hands-on role requiring both creativity and execution.

Social Media Management (Instagram Focus)

• Manage and grow Instagram account end-to-end
• Plan and execute weekly content calendar (posts, reels, stories)
• Maintain consistent brand voice and positioning

Content Creation (Gardening-Centric)

• Create engaging content around plant care, DIY, and problem-solving
• Shoot and appear in videos regularly (reels, tutorials, workshops)
• Identify trends and adapt them to the gardening niche

Community Building

• Engage actively via comments, DMs, and outreach
• Build a strong community of plant lovers
• Collaborate with influencers and creators

Workshops & Ground Activation

• Plan and conduct gardening workshops and DIY sessions
• Represent the brand in offline events and communities

Partnerships & Tie-ups

• Drive collaborations with schools, societies, and hobby groups
• Promote DIY kits through partnerships and activations

Performance Marketing

• Run and optimize Meta (Instagram/Facebook) ads
• Manage Google Ads campaigns
• Track and improve performance metrics

Growth & Strategy

• Analyze content performance, competitors, and trends
• Experiment with new formats and campaigns
• Drive overall social media growth and engagement

Mandatory Requirements:

• Strong personal interest in gardening with hands-on experience
• Comfortable creating content and confidently appearing on camera
• Ability to explain plant care and issues clearly
• 3+ years experience in social media or digital marketing
• Basic understanding of Meta Ads and Google Ads

Preferred:

• Experience with D2C brands
• Basic design/editing skills

What We Expect:

• Ownership mindset with focus on growth
• Consistency and speed in execution
• Strong communication and community handling