Industry: Media & Entertainment — digital content production, streaming, and audience engagement for film, TV, events, and branded entertainment. The role supports on-site social operations across India, driving growth, fan engagement, and campaign amplification for high-visibility IP and releases.
Primary Title: Social Media Manager
Role & Responsibilities
- Own and execute platform-specific social strategies that increase reach, engagement, and fandom across Instagram, YouTube, TikTok and Facebook.
- Plan and manage monthly content calendars; brief and coordinate shoots, edit workflows, and publish timely short- and long-form assets (Reels, Shorts, TikToks, posts).
- Lead day-to-day community management—moderate conversations, respond to audiences, and escalate reputation issues to PR/Legal as needed.
- Set up, optimise and report on paid social campaigns (audience segmentation, A/B tests, budget pacing) to hit KPIs for awareness and conversions.
- Track performance using analytics and listening tools; deliver actionable weekly and monthly reports and iteration plans to creative and marketing stakeholders.
- Collaborate with content producers, PR, talent/influencer partners, and production teams to align launches, promotions, and brand guidelines.
Skills & Qualifications
Must-Have
- Meta Business Suite
- Facebook Ads Manager
- YouTube Studio
- TikTok Creator Tools
- Social Listening Tools
- Content Management Systems
Preferred
- Google Analytics 4
- Adobe Premiere Pro
- Influencer Marketing Platforms
Additional Qualifications (role-critical): Proven portfolio managing social channels for media or entertainment properties; strong editorial judgement for short-form video; ability to work on-site in India and coordinate with cross-functional teams; portfolio or samples of past campaign work required.
Benefits & Culture Highlights
- Hands-on role within a creative, fast-paced production and distribution environment.
- Cross-functional exposure to content, PR, and talent relations with opportunities to own high-impact launches.
- Collaborative team culture focused on creativity, speed, and measurable audience growth.
Skills: content management systems,analytics,facebook,influencer,entertainment,social media,launches,facebook ads manager
