Social Media Manager

Job Description: Social Media Manager

Role Overview

We are looking for a Social Media Manager to drive our brand's digital presence with a strong focus on social media strategy and execution. The role will also oversee influencer marketing, agency partnerships, and performance monitoring to maximize brand reach, engagement, and advocacy.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute social media strategies aligned with brand objectives.
• Plan, manage, and publish content calendars across platforms (Instagram, LinkedIn, YouTube, etc.).
• Ensure consistent brand storytelling, tone, and identity across channels.
• Experiment with emerging platforms and formats to expand reach.
• Manage community engagementresponding to queries, building dialogue, and driving loyalty.
• Execute campaigns, events, and activations with strong social media amplification.

Influencer Marketing

• Identify and collaborate with influencers to amplify brand messaging.
• Manage end-to-end influencer campaignscontent creation, scripting, creative visualization.
• Build long-term relationships with influencers for ongoing brand advocacy.
• Liaise with influencer agencies to curate relevant content and partnerships.
• Track and analyze influencer campaign performance, optimizing for ROI.

Agency Collaboration

• Partner with creative, media, and influencer agencies for campaign delivery.
• Provide briefs, monitor execution, and ensure alignment with brand goals.
• Review agency performance and optimize collaboration for maximum output.

Execution & Monitoring

• Oversee execution of social media and influencer campaigns end-to-end.
• Track KPIs such as engagement, reach, conversions, and share of voice.
• Generate performance reports and apply insights to refine strategies.
• Monitor online conversations and support ORM (Online Reputation Management).

Requirements

• 47 years of experience in social media management and influencer marketing.
• Strong expertise in creating and executing social media campaigns.
• Proven track record in running influencer collaborations and digital activations.
• Familiarity with analytics tools to track and optimize performance.
• Excellent communication, content sense, and project management skills.

About the Company:

Finvasia is a multi-disciplinary, multinational organisation that owns and operates over a

dozen brands across financial services, technology, real estate and healthcare verticals.

Over the last 13 years of our history, Finvasia has managed funds for some of the notable

hedge funds of the Wall street, launched the first and only commission free ecosystem for

listed and fee based financial products in India, provided technology to some of the nota-

ble listed and unlisted financial services entities across the globe, launched medically

proven diabetes reversal program and engaged scientist from various specialised fields to

build nano and micro medical devices that can monitor and assist in various body

functions.

In the last 13 years, we have catered to a few million clients in over 180 countries directly

or via one of our subsidiaries. Some of the notable brands owned by Finvasia are Fxview,

Shoonya, Zulutrade, AAAfx, ACT Trader, CapitalWallet, Gini Health, bodyLoop,

StackFlow, Finvasia estates, and portfolios.com Our team comprises over 350 employees

that work in our offices across India, UK, Greece, Cyprus, Canada, Mauritius and

USA.Our team enjoys a collegiate environment and get to work across a multitude of

brands, products,technologies,and industry segments and get an opportunity to get more

global exposure while working with teams from different parts of the globe.

As a company, Finvasia is an equal-opportunity employer that respects and encourages

diversity and inclusion.