Social Media Manager

About Us

EssentiallySports is a digital sports media platform serving modern fandom. Primarily aimed at serving the American audience, ES is industry leading new-age media that has multiple products and IPs under its portfolio.

Over the years, the company has evolved from a traditional content publisher into a broader media ecosystem that includes editorial coverage, creator-led IPs, newsletters, branded storytelling, and fan-engagement initiatives.

Our work today is driven by one core principle, that of building sustained relationships with audiences, not just generating one-time traffic.

Role Overview

As a Social Media Group Head, you will take end-to-end ownership of assigned US Sports pages, driving content strategy, traffic growth, and monetization performance. This role goes beyond execution — you'll be evaluated primarily on page-level outcomes.

Traffic and Monetization are the two key performance metrics for this role.

Responsibilities

• Owning and managing social media pages for allocated US Sports verticals
• Identifying high-performing content formats to maximize traffic and revenue
• Monitoring page-level traffic, link clicks, CTRs, and engagement
• Driving and tracking monetization performance of assigned pages
• Analyzing asset-level and page-level performance to refine strategy
• Staying ahead of trends across US Sports (NFL)
• Publishing, scheduling, and optimizing content across platforms
• Collaborating closely with editorial, product, and monetization teams
• Subscribing to and tracking relevant leagues, creators, athletes, and pages

Requirements

• Prior experience managing sports-focused social media pages
• Passion for and deep interest in NFL
• Solid understanding of social media algorithms and platform behaviour
• Strong understanding of digital traffic growth and monetization strategies
• Strong ownership mindset with the ability to drive outcomes independently
• Knowledge of Canva and short-form video formats
• Basic experience with AI tools for editing or content enhancement
• Ability to think both creatively and analytically
• Proven experience in team management and cross-functional collaboration
• Good knowledge of AI first social media knowledge and usage of AI tools.

Performance Metrics (KPIs)

• Traffic growth from social media platforms
• Monetization performance of assigned pages
• Consistency of posting and content quality
• Trend adoption speed and experimentation success

Perks

• Fully remote work environment & flexibility to join for our on-site meetings as & when required
• Opportunity to own and scale high-impact sports pages