Social Media Manager

Company Description ESHOPNIX is a digital marketing and brand storytelling agency that has been helping brands define their voice online since 2014. With 11 years of experience, the company has driven campaigns and growth for more than 70 brands across diverse industries. ESHOPNIX partners with entrepreneurs, startups, and established businesses to create strategic, results-oriented digital marketing initiatives. The team focuses on building meaningful connections with audiences and converting engagement into measurable business outcomes for clients.
Role Description The Social Media Manager role at ESHOPNIX is a full-time, on-site position based in Jaipur. This role involves planning and executing social media strategies across platforms, including creating content calendars, publishing posts, and optimizing campaigns for engagement and reach. The Social Media Manager will monitor channel performance, track analytics, and adjust strategies based on data insights and client goals. Daily responsibilities include collaborating with the creative and marketing teams, managing community interactions, responding to comments and messages, and staying updated on platform trends and best practices. The role also requires coordinating with clients to understand brand objectives and ensuring all social media activities align with their overall marketing strategy.
Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and analyze platform-specific campaigns.
• Ability to develop and implement effective Content Strategy tailored to different brands and target audiences.
• Excellent Writing skills for captions, posts, and short-form content that reflect brand voice and drive engagement.
• Clear and professional Communication skills for collaborating with internal teams and interacting with clients.
• Experience using social media analytics tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics) to measure performance.
• Understanding of digital marketing fundamentals, including audience targeting, basic SEO concepts, and paid social campaigns.
• Proven ability to manage multiple social media accounts and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Familiarity with creative tools (such as Canva or Adobe Express) for basic visual content creation is an advantage.
• Demonstrated interest in social media trends, platform updates, and emerging content formats (Reels, Stories, short videos).