Role Objective
Own and scale the organic content ecosystem across Instagram, Pinterest, Reddit, and YouTube for three in-house D2C brands. This role sits at the intersection of brand strategy, storytelling, and platform-native execution, ensuring each brand shows up with clarity, consistency, and intent not noise.
You will own what we say, how we say it, and where it lives.
Key Responsibilities
1. Content Strategy & Narrative Ownership
- Define and evolve content pillars for each brand aligned with positioning and audience insight.
- Build and own monthly and weekly content calendars across platforms.
- Translate brand strategy into daily, executable content decisions.
- Brief designers and visual communicators with clear narrative intent, not vague ideas.
- Be hands-on with content creation when needed, while primarily owning strategy, direction, and quality control.
2. Platform Leadership
- Instagram: Reels, carousels, stories, UGC, and community-led formats.
- Pinterest: Search-driven content, boards, and pin strategy aligned with discovery behavior.
- Reddit: Brand-appropriate participation, culture-aware engagement, zero cringe.
- YouTube: Shorts plus selective long-form (founder POVs, product stories, BTS).
3. Team Collaboration & Execution
- Work closely with Brand Managers to translate positioning into content systems.
- Guide designers, video editors, and creators toward consistent brand expression.
- Coordinate with influencer partners where relevant.
- Align with performance marketing to feed high-performing organic creatives into paid.
4. Performance & Iteration
- Track organic performance across reach, saves, shares, watch time, and engagement quality.
- Identify patterns and double down on formats, hooks, and narratives that work.
- Continuously test and iterate formats, tone, pacing, and storytelling.
5. Cultural & Trend Awareness
- Stay plugged into internet culture, creator trends, and platform shifts.
- Know the difference between trend participation and trend chasing.
What We're Looking For
Must-Haves
- 2+ years experience in content & social for D2C / consumer brands
- Proven ability to grow organic presence, not just maintain pages
- Strong storytelling and copy instincts
- Deep understanding of short-form video formats
- Experience working cross-functionally with designers, creators, and marketers
Nice-to-Haves
- Experience managing multiple brands simultaneously
- Comfort with Reddit and Pinterest (strong plus)
- Understanding of how organic content supports paid performance
