Social Media Manager

About the Role

We are looking for a creative, highly autonomous Social Media Manager to take end-to-end ownership of organic social channels for our international clients.

In this role, you will be the complete creative engine behind each account. You will ideate performance-driven concepts, create content across multiple formats (static images, Reels, and AI-generated video content), write engaging brand copy, build structured monthly calendars, and execute growth strategies to scale client channels across Meta, TikTok, LinkedIn, and Instagram.

Key Responsibilities

1. End-to-End Creative Content Creation

Ideation: Conceptualize high-performing content hooks, post formats, short-form video concepts, and AI video prompts tailored to international audiences.

Graphic & Video Production: Produce polished, brand-aligned visual assets including static graphics, carousels, infographics, Reels, and AI-assisted videos using Canva, professional editing software (Adobe Creative Cloud / Premiere / Photoshop / Illustrator), and generative AI video tools (Midjourney, Runway, Sora, HeyGen, or similar).

Copywriting: Craft punchy, native captions and multi-slide carousel text tailored to varying brand voices across B2B, B2C, corporate, and lifestyle niches.

2. Strategic Planning & Channel Management

Develop and maintain comprehensive monthly content calendars that balance brand storytelling, educational content, conversion drivers, viral trends, and AI-assisted multimedia formats.

Schedule, publish, and oversee day-to-day operations across Instagram, LinkedIn, TikTok, Meta (Facebook), and YouTube.

Ensure perfect visual formatting, link tracking, tag structure, and posting schedules optimized for international time zones.

3. Organic Audience Growth & Engagement

Deploy organic growth tactics, hashtag strategies, trending audio strategies, and proactive cross-promotions to expand reach and follower counts.

Actively engage with communities, manage comments and DMs, and spark organic conversations with industry accounts to drive visibility.

Stay ahead of platform algorithm updates and emerging AI creation tools to continually refine publishing tactics and creative formats.

4. Influencer Marketing & Partnerships (Plus)

Identify, vet, and outreach to relevant content creators and micro-influencers aligned with client brand goals.

Manage influencer brief creation, contract coordination, asset approvals, and track campaign ROI.

5. Performance Tracking & Optimization

Monitor channel analytics (Reach, Engagement Rate, Follower Growth, CTR) to understand content performance.

Generate monthly reporting insights and translate data into actionable continuous creative iterations.

Requirements & Qualifications

Experience: 4+ years of hands-on experience managing social media accounts in an agency setting or leading multi-market international accounts.

Visual & Video Creation Skills: Strong proficiency in creating social media graphics, carousels, video Reels, and AI-generated videos using Canva, professional tools (Adobe Creative Suite / CapCut / Premiere), and modern AI creation software.

Copywriting Excellence: Native or near-native written English with a proven track record of adapting tone of voice across distinct industries.

Platform Mastery: Deep tactical understanding of algorithm dynamics on LinkedIn, Instagram, TikTok, and Meta.

Tools: Proficiency across Canva, Adobe Creative Suite, generative AI creative tools, social management platforms (Sprout Social, Meta Business Suite, Buffer), and short-form video editors.

Portfolio Required: Demonstrated history of built calendars, written captions, self-produced graphics/carousels, and video/Reel/AI content samples.

Preferred Qualifications

Practical experience running influencer outreach or creator partnership campaigns.

Understanding of how organic content feeds into performance marketing sales funnels.

What We Offer

Competitive salary package based on experience.

High creative autonomy to build and shape the brand's international presence.

A fast-paced agency environment with clear opportunities for career progression.