Social Media Manager

DevsLane is looking for a Social Media Manager who will build DevsLane's social presence from the ground up. You'll be responsible for making our work visible,  showcasing what we build, how we work with global startups, and what makes our team and culture stand out.

This isn't a post and schedule role. You'll define our social voice, create high-quality content across platforms, and build a strong, credible presence that attracts talent, clients, and industry attention.

You'll work from our Dehradun office, closely with the founders and core team. You'll have access to real product stories, engineering insights, and client impact and your role will be  to turn all of that into content that people actually want to follow, engage with, and trust

DevsLane is a leading Software Consultancy Firm based in India. We deliver services ranging from proofs-of-concept to end-to-end development, collaborating with global clients and startups to drive innovation.

Content Creation & Publishing (50% of time)

• Create platform-native content for LinkedIn, Instagram, Twitter/X, and YouTube
• Write compelling captions, posts, and threads adapted to each platform's audience and format
• Design visual content using tools like Canva (carousels, infographics, quote cards)
• Create shortform video content (Reels, Shorts) from available footage and photos
• Develop and maintain a consistent posting cadence across all platforms
• Showcase product work, engineering insights, team culture, hiring, and company updates 

Community Building & Engagement (25% of time)

•  Respond to comments, DMs, and mentions promptly and thoughtfully
•  Engage proactively with relevant accounts (creators, founders, and potential partners)
•  Build relationships with creators, founders, and potential partners through social
•  Create content that encourages interaction (polls, questions, discussions, AMAs)
•  Monitor relevant conversations and trending topics for engagement opportunities

Strategy & Analytics (15% of time)

•  Develop and maintain social media content calendar
•  Track performance metrics (reach, engagement, follower growth, clickthrough)
•  Analyze what's working and iterate based on data
•  Identify platform priorities and optimize resource allocation
•  Report social media performance to leadership regularly

Collaboration (10% of time)

•  Extract stories, photos, and updates from the internal teams (engineering, design, leadership) 
•  Coordinate with leadership on messaging for key announcements
•  Support hiring and brand-building initiatives through social media 
•  Help with recruitment marketing (job posts, employer brand content)

• Consistent social presence: Regular posting on LinkedIn, Instagram, and Twitter/X with platform-native content
• Measurable audience growth: Follower growth and engagement rates above platform benchmarks
• Content pipeline: Consistent flow of company, product, and team stories across platforms
• Engaged community: Active comments, shares, and DMs from relevant audiences (founders, engineers, talent, partners) 
• Content systems running: Calendar, approval workflow, asset library, and analytics tracking in place
• Business impact: Improved hiring pipeline and brand visibility 

1. Platform Native Content Creation (3-5 years)

•  Proven experience creating content optimized for LinkedIn, Instagram, and Twitter/X
•  Can create different formats for different platforms (carousels, Reels, threads, longform posts)
•  Comfortable creating visual content with accessible tools (Canva, CapCut, InShot)
•  Writes captions that match platform tone and audience expectations
•  Understands hooks, engagement patterns, and algorithms specific to each platform

2. Community Building & Engagement (3+ years)

• Experience growing social media presence organically (not through paid ads or bought followers)
• Proven ability to build engagement and community, not just broadcast content
• Responsive, thoughtful community management (comments, DMs, mentions)
• Can engage proactively with relevant accounts and conversations in the sector
• Understands how to convert social engagement into organizational outcomes

Portfolio requirement: You must share links to social media accounts you've managed or content you've created. We cannot evaluate candidates without seeing their work.

• Shortform video production: Can create compelling Reels/Shorts with smartphone footage
• Social analytics: Tracks metrics, A/B tests content, and optimizes based on data
• Hindi/Vernacular content: Can create natural Hindi or bilingual social content
• Experience in tech/startup ecosystem or B2B companies: Understands the sector's communication norms and audience
  

Foundational Qualities (Non-Negotiable)

• Ownership: You treat every task as your responsibility. You follow through without reminders.
• Communication: You write clearly, confirm understanding, and close loops.
• Resourcefulness: You figure things out and don't get stuck waiting for instructions.
• Reliability: You do what you say, when you say — consistently.
• Integrity: You're honest about progress, admit mistakes, and don't cut corners.
• Excellence: You double-check your work. Details matter.
• Adaptability: You stay composed when priorities shift and can reprioritize quickly.
  

Growth

Real ownership from day one. As you prove impact, your scope and responsibilities will expand. We promote based on outcomes, not tenure.

Learning

Work closely with founders and core team. Get exposure to real product work, startup ecosystems, and how tech companies grow.

Team

Small, high-ownership team. No unnecessary hierarchy or politics — we focus on doing meaningful work well.

• Social media scheduler: Someone who posts premade content but can't create or strategize
• Vanity metric chaser: Focused on follower count over genuine engagement and impact
• Corporate brand manager: Polished corporate experience but can't work scrappy with limited resources
• Copy paste poster: Same content across all platforms with minor formatting changes
• Influencerstyle creator: Focused on personal brand rather than organizational storytelling
• Engagement faker: Uses bots, pods, or manipulative tactics

DevsLane is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We do not discriminate on the basis of race, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We value diverse perspectives and believe they strengthen our team and the work we do.

• Role: Full-time onsite
• Office setup: Escecion Technologies Pvt Ltd, 6th Floor, Scalability Tower, 46-A, SIDCUL IT Park, Dehradun - 248013
• Working timings: 10 AM – 7 PM
• Working days: Monday to Friday
• Experience: 3-5 years
• Compensation: INR 4,00,000 – 9,00,000 LPA (based on candidature and profile)
  

Fill out the application form https://forms.gle/d1KFwcRPLxcSMJu99 

Shortlisted candidates will be contacted for further rounds.

Email: [Confidential Information]

Website: www.devslane.com