Job Description

1 Line JD - We're looking for a data-first, camera-ready Social Media Owner (experienced pro or standout B-school fresher) who is equally comfortable shooting short-form content as they are dissecting analytics, to fully drive end-to-end strategy, content creation, and organic growth in our fast-paced, bootstrapped AI-EdTech startup environment.

About The Org -

Business Model - B2C - Mostly Online programs with some offering offline immersions in AI certificate courses Funding - Bootstrapped Org Size 300

About The Role -

Role Level - Mid-senior Experience: 3-4 years (B-school fresher with strong portfolio will be considered) Reports to: AVP – Marketing

This isn't a scheduling role. We need someone who owns our entire social presence - strategy, content, execution, and numbers. You should be as comfortable in front of a camera as you are inside a spreadsheet. Data drives your decisions, but creativity is how you execute them.

What you'll do -

Own and execute the complete social media strategy for our Uni channel across Instagram, LinkedIn, YouTube Shorts, and X
Build a monthly content calendar - planned 2 weeks ahead, always - tied to enrolment cycles and masterclass launches
Create content yourself: write captions, shoot short-form videos, appear on camera when needed
Use data to make decisions: track reach, engagement, follower growth, and content performance weekly
Identify trends early and move fast - if something is viral and relevant, you're on it the same day
Collaborate with the design and video team to brief and execute content that needs production support
Grow and engage the student and alumni community through social - not just broadcast, but conversation
Repurpose masterclass content (CXO sessions) into short-form social clips and posts
Report weekly on what's working, what's not, and what you're changing

What We're Looking For

3–4 years managing social media for a brand (edtech preferred) OR a B-school fresher with a standout portfolio or personal brand
Strong writer - captions, scripts, LinkedIn posts, you can do all of it well
Comfortable on camera - reels, talking-head videos, behind-the-scenes; you don't need to be a performer but you can't be camera-shy
Data-first mindset - you know your numbers, you can explain why something worked or didn't
Self-motivated - you don't wait for briefs; you bring ideas and execute them
Proficiency in Instagram, LinkedIn, YouTube Shorts algorithms and best practices
Working knowledge of analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics)
Good eye for design - can direct or lightly edit visuals even if you're not a designer

BONUS POINTS