Key Responsibilities:
Strategy & Planning:
- Develop and implement a comprehensive social media strategy aligned with brand messaging and business goals.
- Maintain a content calendar ensuring consistent and timely posts across all platforms.
- Conduct audience and competitor research to identify trends and growth opportunities.
- Stay updated on social media best practices, platform updates, and emerging trends.
Content Creation & Curation:
- Generate, edit, publish, and share engaging daily content (text, images, videos, memes) to encourage community interaction.
- Collaborate with marketing and creative teams to produce original multimedia content.
- Adapt content for each platform's audience and tone.
- Ensure all content reflects the brand's visual identity and voice.
Community Engagement & Management:
- Monitor social media channels and respond promptly to comments, messages, and mentions.
- Foster an online community by initiating discussions and engaging with followers.
- Serve as the first line of customer service, escalating issues when necessary.
Analytics & Reporting:
- Track, analyze, and report on social media performance metrics using tools like Google Analytics and platform insights.
- Provide actionable recommendations to optimize campaigns.
- Present monthly performance reports to stakeholders.
Campaign Management:
- Assist in planning and executing organic and paid social media campaigns.
- Collaborate with influencers and brand partners to expand reach and engagement.
