Social Media Manager

Social Media Editor, GQ India

Overview/Purpose:

GQ India is seeking an enthusiastic Social Media Editor to lead on day-to-day social posting and social media strategy for the GQ India team. Reporting into GQ Head of Editorial Content with a close working relationship with the Site Director. This role is responsible for daily posting across all social media channels, with a main focus on Instagram, and will also work in close collaboration with the editorial team and contributors to create social first content, including video. This position is also responsible for working with the editorial team on cover launches and features, commercial sponsorship deliverables and partnerships, attending and covering social rollout at events, and collaborating with the Global Audience Development Director on growth strategy.

Along with a passion for storytelling and attention to detail, the candidate must have in-depth social media experience and a proven history of growing social audiences. The role is intended for someone who cares deeply about the important topics we cover, has strong journalistic instincts and writing skills, and is enthusiastic about joining an agile team. This person has an instinct for what's on (and off) brand, has an eye for powerful visuals, understands how data can inform a smart editorial and social strategy, and is an expert at juggling multiple projects, managing deadlines, distilling social numbers into actionable insights, and advocating for strong social content for the brand.

Primary Responsibilities:

• Uncovering potential stories, trends and themes from social platforms to feed into editorial output and storytelling
• Day-to-day scheduling, editing and optimising of content on multiple social media platforms
• Responsible for delivering on GQ India's social KPIs: social views, follower growth and engagement
• Master GQ India's editorial tone of voice
• Work closely with editorial stakeholders to roll out cover stories and features across social media platforms
• A close eye for emergent cultural trends
• Make content recommendations to the editorial team informed by social media trends and conversations
• Build creative assets for various social platforms
• Collaborate with video producers on ideation and creation of social first videos and franchises
• Report on content performance and present social insights and best practices to GQ India's editorial team
• Brainstorm new ideas and plan rollout strategies in order to achieve audience growth on social platforms
• Attend events to cover social media posting
• To partner with the commercial team to ensure GQ's brand and editorial standards (aesthetics, tonality etc) are well represented in branded content

Requirements:

• A minimum requirement of 3 years social media management experience
• Passionate about existing and emergent social media platforms and growing audiences
• A strong understanding of social media trends and how to translate these into content for brands
• Familiarity of social video content and formats
• Experience of video strategy a bonus
• Positive team player and an enthusiastic work ethic
• Familiarity with GQ's editorial content and tone of voice
• Strong writing and communication skills
• Good understanding of social media analytics and how to use data to inform strategy
• Experience optimising social media content for engagement and/or traffic
• Strong editorial judgement
• Excellent organisational skills, focus, and attention to detail
• An established ability to synthesise and communicate information quickly
• Must complete an edit test (writing samples are a plus)