Social Media Manager

About the role

We are hiring a Social Media Manager who has already scaled a brand on social and wants to do it again at a bigger scale. You will own social strategy end to end, lead a team of creators and editors, and turn ideas into content that builds trust and drives enquiries.

College Vidya helps learners choose the right online university and program. Our brand runs on one belief: everyone else sells, we explain. Your job is to make that belief visible on every platform, every day.

What you will do

• Strategy and growth

Build and own the social media strategy across Instagram, YouTube, LinkedIn, Facebook and X, with clear goals for each platform.

Scale follower base, reach and engagement, and tie social performance to leads, admissions and brand search.

Plan quarterly content calendars aligned with admission cycles, campaigns and product launches.

Track what is trending in education and creator culture, and decide fast what we should and should not jump on.

• Ideation and content

Lead ideation for reels, carousels, shorts, long-form video, series and campaigns that people save and share.

Turn complex topics like university approvals, fees and career outcomes into simple, credible content.

Build recurring content formats and IPs that become recognisable to our audience.

Work with influencer, video, brand and performance teams so organic and paid content reinforce each other.

• Team management

Lead and grow a team of content writers, designers, video editors and community managers.

Set priorities, review output, give clear feedback and keep the team shipping on schedule.

Hire, mentor and build processes that let the team scale without losing quality.

• Community and measurement

Own community management, comment and DM response standards, and online reputation.

Report weekly on reach, engagement, follower growth, leads and content performance, and act on what the data shows.

Manage social budgets, tools and agency or freelancer partners where needed.

• What you bring

4 to 7 years in social media, with at least 2 years in a strategy or lead role.

A proven track record of scaling at least one brand or creator account, with numbers to show for it.

Strong ideation skills: a portfolio of content and campaigns you conceived, not only executed.

Experience managing a team of at least 3 people, including creative and video roles.

Deep working knowledge of Instagram, YouTube and LinkedIn algorithms, formats and analytics.

Ability to read data, spot patterns and change course quickly.

Excellent written communication in English and Hindi.

Comfortable working in a fast-moving environment with tight timelines