Social Media Manager

Job Title: Social Media Specialist

Key Responsibilities

* Develop and execute social media strategies aligned with business goals

* Create, schedule, and publish engaging content across platforms (Instagram, Facebook, LinkedIn, Mailchimp, etc.)

* Create, edit, and optimize engaging short-form video content for platforms such as Instagram Reels

* Manage day-to-day social media activities and community engagement

* Monitor trends, competitor activities, and emerging platforms

* Run paid social media campaigns (Meta Ads, LinkedIn Ads, etc.)

* Track performance metrics and generate monthly reports

* Collaborate with marketing, design, and content teams to develop professional and branded posts

* Optimize content based on analytics and insights

* Build and manage influencer collaborations (if required)

Required Skills & Qualifications

* Proven experience as a Social Media Specialist or similar role

* Strong understanding of social media platforms and algorithms

* Experience with social media management tools (Hootsuite, Buffer, Meta Business Suite, etc.)

* Extensive experience using Canva, Adobe or other platforms to design/edit professional social media posts

* Knowledge of paid advertising campaigns

* Basic understanding of SEO and digital marketing

* Strong written and verbal communication skills

* Creative mindset with high attention to detail

* Ability to analyze data and improve performance

US shift

Salary- 20-22k (4 hours)