Social Media Manager

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India's next generation of better-for-you sodas. Its flagship brand, Bubz, offers Real Soda. Unreal Benefits. with each 250ml slim can containing 6g of prebiotic fiber for gut health, zero added sugar, and no preservatives or artificial colors. Naturally sweetened with monk fruit and under 15 calories per can, Bubz comes in four flavors: Classic Cola, Lemon Lime, Citrus Orange, and Strawberry. The brand targets conscious consumers—including Gen Z, young professionals, and fitness enthusiasts—who want healthier choices without losing the soda experience. Bubz focuses on D2C, quick commerce, and modern trade, combining functional benefits with premium, lifestyle-oriented packaging and positioning.

Role Description The Social Media Manager will be responsible for planning, executing, and optimizing Bubz's social media presence across platforms such as Instagram, Facebook, YouTube, and emerging channels. This full-time on-site role, based in Mumbai, includes developing content calendars, creating and reviewing posts, and managing daily publishing to drive brand awareness, engagement, and community growth. The role involves monitoring trends, analyzing performance metrics, and adjusting strategies to align with campaign goals and brand positioning. The Social Media Manager will collaborate with marketing, design, and sales teams to support product launches, influencer collaborations, and promotional campaigns, while maintaining a consistent brand voice. Day-to-day tasks also include responding to community interactions, coordinating with partners, and exploring new formats (reels, stories, short videos) to keep the brand relevant and aspirational.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand accounts across multiple platforms.
• Ability to develop and execute Content Strategy tailored to digital audiences, including planning editorial calendars and campaign narratives.
• Excellent Communication and Writing skills, with a knack for crafting clear, engaging, and brand-aligned copy and captions.
• Prior experience in consumer brands, beverages, FMCG, or lifestyle sectors is preferred, along with familiarity with Gen Z and urban consumer trends.
• Proficiency in social media analytics tools, basic understanding of paid performance campaigns, and comfort working with creators or influencers.
• Detail-oriented, organized, and able to manage multiple campaigns simultaneously in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.