Social Media Manager

Company Description BrainWing – INNOVATIONS is a specialized real estate media and technology company with over 14 years of experience serving developers across India. It uniquely offers in-house drone services, 3D rendering, interactive sales and marketing apps, and architectural scale models tailored for the real estate industry. The team combines filmmaking expertise and technical skills to create realistic, cinematic content that enhances the lifestyle appeal of property projects. Having delivered more than 300 projects across 15 cities for over 50 developers, BrainWing has deep insight into real estate marketing challenges and solutions. A multidisciplinary team of drone pilots, creative directors, project managers, 3D visualizers, and editors collaborates to deliver high-quality, aspirational content for clients.

Role Description The Social Media Manager role at BrainWing – INNOVATIONS is a full-time, on-site position based in Mumbai. This role is responsible for planning, creating, and publishing content across social media platforms to showcase real estate projects and BrainWing's services. Day-to-day tasks include managing social media calendars, optimizing posts for engagement and reach, coordinating with creative and production teams, and ensuring consistent brand messaging. The Social Media Manager will monitor performance analytics, run campaigns to support sales and marketing objectives, and respond to audience interactions in a timely and professional manner. The role also involves staying updated on social media trends, competitors, and platform best practices to continuously improve BrainWing's digital presence.

Qualifications

• Ability to plan and execute effective Social Media Marketing and Social Media Optimization (SMO) strategies.
• Strong Communication and Writing skills to craft clear, engaging, and brand-aligned content.
• Experience in developing and implementing Content Strategy for multiple platforms.
• Prior experience managing brand accounts on major social platforms (e.g., Instagram, Facebook, LinkedIn, YouTube).
• Familiarity with social media analytics tools and basic performance reporting.
• Understanding of digital marketing principles and audience engagement best practices.
• Ability to collaborate with creative, production, and sales teams and manage deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
• Experience in real estate, media, or creative agencies is an advantage.