Role Overview:
We're looking for a Social Media Lead who can build and scale Bhanzu's social presence across platforms. This is more than managing a content calendar—you'll define our social voice, create content that people genuinely want to engage with, and build a brand that stands out in the EdTech space.
You'll lead the end-to-end social media strategy, manage a high-performing creative team, collaborate with cross-functional stakeholders, and use data-driven insights to continuously improve content performance and audience engagement.
Key Responsibilities
Social Media Strategy
- Own and execute Bhanzu's social media strategy across Instagram, LinkedIn, YouTube, Facebook, Threads, and emerging platforms.
- Develop quarterly and monthly content roadmaps aligned with business and brand objectives.
- Build platform-specific strategies to maximize reach, engagement, and brand awareness.
Content & Brand Building
- Create content pillars, recurring content series, and social media IPs that strengthen brand recall.
- Identify and leverage trending topics, cultural moments, and viral formats while maintaining brand relevance.
- Ensure consistency in Bhanzu's tone of voice and visual identity across all channels.
Audience Growth & Engagement
- Develop content strategies for parents, students, educators, and institutional audiences.
- Drive community engagement through comments, DMs, user interactions, and online reputation management (ORM).
- Build an active and engaged online community around the Bhanzu brand.
Team Leadership
- Lead and mentor a team comprising Community Managers, Social Media Executives, Copywriters, Designers, and Influencer/UGC Managers.
- Provide creative direction, performance feedback, and coaching to elevate the team's output.
- Collaborate closely with Performance Marketing, Brand, Design, Video Production, and Content teams.
Influencer & Creator Marketing
- Build and manage influencer and creator partnerships.
- Execute UGC campaigns to increase brand authenticity and reach.
- Identify creators aligned with Bhanzu's brand values and target audience.
Analytics & Performance
- Monitor platform performance through weekly and monthly dashboards.
- Track key metrics including reach, engagement, follower growth, CTR, watch time, shares, saves, and conversions.
- Use insights and competitor analysis to optimize content strategies and improve ROI.
Cross-functional Collaboration
- Work closely with Product, Academics, Sales, and Marketing teams to translate business priorities into compelling social campaigns.
- Coordinate with agencies and external partners to ensure timely and high-quality campaign execution.
Requirements
- 4–7 years of experience in Social Media Marketing, with at least 2 years in a leadership or strategy role.
- Strong understanding of Instagram, LinkedIn, YouTube, Facebook, and emerging social platforms.
- Proven experience in developing and executing successful social media campaigns.
- Hands-on experience with social media analytics tools such as Meta Business Suite, LinkedIn Analytics, YouTube Studio, Hootsuite, Sprinklr, Buffer, or similar platforms.
- Experience managing social media teams and cross-functional stakeholders.
- Strong understanding of influencer marketing, creator partnerships, and UGC campaigns.
- Excellent storytelling, communication, and creative briefing skills.
- Comfortable working in a fast-paced, high-growth startup environment.
Preferred Qualifications
- Experience working with EdTech, D2C, Consumer Internet, or youth-focused brands.
- Experience building social media IPs or viral content series.
- Knowledge of YouTube growth strategy, SEO, thumbnails, audience retention, and channel optimization.
- Personal experience as a content creator or managing creator communities is an added advantage.
Key Skills
- Social Media Strategy
- Content Marketing
- Brand Building
- Community Management
- Influencer Marketing
- User-Generated Content (UGC)
- Online Reputation Management (ORM)
- Campaign Planning & Execution
- Performance Analytics
- Creative Direction
- Trend Analysis
- Data-driven Decision Making
Why Join Bhanzu
At Bhanzu, you'll have the opportunity to shape one of the fastest-growing education brands globally. You'll work alongside passionate teams, build impactful campaigns, experiment with bold ideas, and create content that inspires millions of learners and parents across the world.
If you're passionate about storytelling, social media, and building brands that people remember—not just follow—we'd love to hear from you.
