Company Description
Vaishnavi Consultancy Services specializes in connecting talent with the right opportunities. With extensive experience in staffing across diverse industries, we pride ourselves on building reliable teams for organizations. Whether entry-level or expert professionals, we focus on delivering quality, efficiency, and integrity to meet workforce needs.
Role Description
The Social Media Manager & Graphics Designer will be responsible for planning and executing online marketing campaigns, managing social media, and creating visual content (static, video & ads) that builds brand awareness and generates leads.
Key responsibilities
- Plan and execute digital marketing campaigns across channels (Meta, Google, YouTube, email, website, marketplaces if any).
- Manage and grow social media pages (Instagram, Facebook, YouTube, LinkedIn etc.) including content planning, posting calendar and engagement.
- Run and optimize paid campaigns (Meta Ads, Google Ads) for traffic, leads and conversions, including basic performance tracking (CPC, CPA, ROAS, etc.).
- Perform SEO activities: keyword research, on-page optimization (titles, meta, blogs), and coordination for off-page activities.
- Design creatives for social media, ads, website banners, emailers, brochures, posters and other marketing collaterals using tools like Photoshop, Illustrator, Canva, Figma etc.
- Ensure brand consistency across all designs colors, fonts, logo usage, tone of voice and visual style.
- Track campaign and social media performance using tools like Meta insights, Google Analytics, and prepare basic weekly/monthly reports.
- Stay updated with latest digital marketing and design trends, platform algorithm changes, and propose new ideas to improve results.
Required skills & qualifications
- Bachelor's degree in Marketing, Design, Media, Communication or any relevant field (or strong portfolio in place of degree).
- 35 years of hands-on experience in digital marketing and social media management.
- Proficiency in design tools: Adobe Photoshop / Illustrator / XD / Figma / Canva (mention exactly what you use in your company).
- Practical knowledge of Facebook/Instagram Ads Manager and Google Ads (campaign setup, basic optimization, and reporting).
- Basic understanding of SEO, content marketing and email marketing tools.
- Strong sense of visual aesthetics, typography, layout and color theory; ability to adapt designs to different formats and platforms.
- Good written and verbal communication skills in English.
- Ability to work on multiple projects, meet deadlines, and coordinate with cross-functional teams in a fast-paced startup environment.
