Social Media Manager

ABOUT ADGRID

AdGrid is an early-stage AdTech and FinTech company based in Gurugram, building a platform at the intersection of advertising technology and financial infrastructure. We are a small, fast-moving team hiring the people who will help shape the company from the ground up.

ABOUT THE ROLE

AdGrid is looking for a Social Media Manager to lead our presence across social channels and make it a measurable driver of business growth. You will learn our product, customers and business model in depth, and turn that into a channel strategy with clear goals. You will plan and run content across platforms, use performance data to decide what to scale and what to stop, and work with marketing, design, video and sales to connect social activity to pipeline and revenue.

RESPONSIBILITIES

Strategy

• Build a clear social strategy grounded in AdGrid's product, customer segments and go-to-market approach.
• Define the audience, role and success metrics for each channel, in line with marketing and revenue goals.

Planning and Execution

• Own the editorial calendar end-to-end across LinkedIn, Instagram, YouTube and X: ideas, copywriting, creative briefs, publishing and community management.
• Work with the design and video teams to deliver high-quality creative that reflects the brand.
• Lead social activity for product launches, partnerships, events and leadership thought leadership.

Performance and Business Impact

• Set up tracking and reporting using native analytics, UTMs and GA4, and share weekly and monthly insights with recommended next steps.
• Run structured experiments on format, messaging, creative and timing, and scale what works.
• Work with sales to build social into a steady source of qualified inbound leads, supported by case studies and proof points.
• Plan and optimise paid social campaigns and own cost per lead and return.
• Track competitors, category trends and platform changes, and use what you learn in planning.

KEY SUCCESS METRICS

• Qualified inbound leads attributed to social
• Engagement rate and quality of audience growth
• Website traffic and conversions from social
• Paid social efficiency: cost per lead and cost per result
• Share of voice in the retail media and payments category

MINIMUM QUALIFICATIONS

• 2-4 years of experience in social media marketing, with end-to-end ownership of brand channels, from strategy to reporting.
• Strong business sense, with the ability to tie content decisions to product, customer and business goals.
• Skilled with social analytics, UTM tracking and GA4, and able to turn data into decisions.
• A track record of growing LinkedIn and Instagram for a brand, with results you can show.
• Hands-on experience running paid social campaigns.
• Excellent writing skills, with the ability to brief creative teams well.
• Smart, judgment-led use of AI and modern marketing tools, while fully owning the accuracy, quality and originality of your work.

HOW TO APPLY

Please send your resume to [Confidential Information] with links to two or three channels or campaigns you have managed. For one of them, briefly describe a change you made based on performance data and the result it delivered.

AdGrid is an equal opportunity employer. We hire for capability and track record, and welcome strong applicants from all backgrounds.