Social Media Manager

Responsibilities:

• Help define content IPs and formats (episodic, explainers, interviews, etc.)
• Recommend topics based on audience needs and market trends (demographics)
• Review scripts for accuracy, clarity, and simplicity
• Ensure messaging aligns with financial regulations and channel goals
• Set the tone of voice (e.g. conversational, expert yet friendly)
• Help balance educational value with takeaways for audience
• Suggest visual styles and reference formats that suit financial content
• Review pilot episodes or sample videos for feedback
• Ensure financial information is accurate and not misleading
• Stay updated on changes in personal finance laws/regulations if needed
• Guide content for different audience segments (young earners, families, retirees)
• Suggest growth strategies (collabs, playlists, community-building)
• Evaluate the effectiveness of content and campaigns across digital platforms, providing insights for optimization
• Ensuring timely content scheduling and consistent posting across all social media platforms

Skills:

• Sound understanding of personal finance topics (e.g., saving, investing, insurance, taxation) to ensure content credibility and relevance
• Strong interpersonal and communication skills to work effectively with writers, designers, video editors, and compliance teams
• Keen eye for evolving content trends, formats, and audience behavior in the digital and personal finance space