Job Title: Social Media Marketing Lead
Location: Kolkata (HO)
Type: Full-time
Industry: D2C Skincare
About Orimii
Orimii is India's first skincare brand designed to be 100% safe during pregnancy and breastfeeding. Rooted in love, safety, and science, we offer gentle yet effective care for expecting and new moms. Our brand voice is warm, calm, grounded and always real.
We're now looking for someone who can bring Orimii's story to life on Instagram, build an engaged community, and make our content as special as our products.
Experience: 3-6 years
Reports to: Founder
Purpose:
Own Orimii's social media direction, voice, and growth, from idea -> execution -> post-eval -> course correction.
This role decides what we say, why we say it, and how it shows up - consistently, thoughtfully, and impactfully. You would be responsible not just for what content we create, but making it actually happen, on time, on brand, and high quality.
Key Responsibilities:
A. Social Media Strategy & Direction
- Own overall social media strategy, roadmap and execution
- Define monthly themes, content pillars, and storytelling arcs
- Decide which trends to adopt vs ignore
- Plan and lead content shoots (in-house & external)
- Align content with launches, campaigns, and business goals
B. Creative Leadership
- Ideate high-quality reels, carousels, stories, and formats
- Set content briefs for designers, videographers, and creators
- Ensure brand tone: calm, warm, reassuring, intelligent
- Raise the creative bar continuously (formats, hooks, narratives)
C. Community & Brand Voice
- Own Orimii's brand voice across comments, DMs, and captions
- Set response guidelines for sensitive topics (pregnancy, safety)
- Monitor sentiment and community feedback
D. Performance & Optimisation
- Review content performance weekly
- Identify patterns: what drives saves, shares, trust, conversions
- Work with performance marketing on campaign-led content
- Present insights and recommendations (not just reports)
E. Team & Process
- Guide and mentor the junior team
- Review content before posting
- Create SOPs for posting, engagement, and crisis responses
What We're Looking For:
- Strong instinct for content that feels human, honest, and scroll-stopping
- Deep understanding of Instagram (formats, hooks, pacing, storytelling)
- Ability to think independently and take ownership
- Someone who can balance brand-building + business goals
- Experience with skincare, wellness, motherhood, or lifestyle content is a plus
- Comfortable working in a fast-moving, founder-led environment
What This Role is NOT:
- Not just scheduling posts
- Not blindly following trends
- Not waiting for instructions for every post
This role is for someone who thinks, feels, and builds the brand every day.
Why Orimii
- Purpose-led, pregnancy & breastfeeding-safe skincare brand
- Drive real impact on women's lives during a sensitive life phase
- High creative freedom + strong brand foundation
- Opportunity to shape the next phase of Orimii's growth
