Social Media Lead

About the Role

We're looking for a Social Media Lead who lives and breathes culture, content, and creators.

Someone who can run social media like a newsroom - fast, reactive, and always on trend

while building long-term brand love. You'll set the tone, own the calendar, and drive output at

scale (3040 assets a month) with craft and clarity.

KEY RESPONSIBILITIES

Lead social across all platforms (IG, Twitter/X, YouTube, LinkedIn, emerging).

Partner with creators and influencers to build authentic, scroll-stopping content.

Spot trends, moments, and cultural hooks and turn them into content fast.

Own social response in tricky moments; manage brand reputation with speed and empathy.

Drive 3040 assets/month with a mix of motion, static, copy-first and creator-led content.

Guide designers, copywriters, video editors, and community managers.

Track performance, iterate content formats, and scale what works.

Spot cultural and design trends early, and experiment with bold, new directions

REQUIREMENTS:

710 years of experience in social media, content, or digital marketing (brand-side or agency).

Proven ability to ship high-volume, high-quality content consistently.

Strong grasp of creator economy, meme culture, and short-form video.

Experience handling brand reputation and crisis response on social media.

Creative and analytical mindset: can think in hooks, but also track ROI.

Leadership skills: ability to inspire and manage a small social/content team.