Social Media Lead- India's Leading Home and Lifestyle Brand

Title: Social Media Lead

Experience: 7-10 years

Location: Bengaluru

Compensation: Upto 18 LPA (Based on current compensation)

Role Type: Full-time

Reporting To: Head of Marketing

About the employer brand:

The company is one of India's leading consumer brands in the home and lifestyle space, leveraging technology, design, and creativity to simplify the way people create their dream homes. With a strong presence across multiple cities, the brand combines innovation, storytelling, and customer-first thinking to build meaningful experiences and a highly recognizable digital presence.

As the business continues to scale, social media plays a key role in shaping conversations, inspiring audiences, and strengthening the brand's relationship with millions of consumers.

Role Overview

This role is ideal for someone who understands that social media is more than just publishing content. It is for someone who enjoys building communities, identifying cultural moments, and creating content that people genuinely want to engage with.

You will lead the brand's social media strategy across multiple platforms, working closely with creative, content, marketing, and creator teams to deliver campaigns that build awareness, drive engagement, and strengthen brand affinity.

Job Description

• Own and drive the brand's social media strategy across Instagram, LinkedIn, YouTube, Facebook, Pinterest, and emerging platforms
• Build platform-specific content strategies aligned with business goals
• Lead content planning, ideation, and execution across campaigns and always-on communication
• Develop engaging content that strengthens the brand's voice and visual identity
• Collaborate with designers, copywriters, creators, agencies, and cross-functional marketing teams
• Build and nurture creator and influencer partnerships
• Identify cultural trends and translate them into relevant brand content
• Track content performance and continuously optimize strategies using insights and social listening
• Manage integrated social campaigns in collaboration with brand, PR, retail, and performance marketing teams
• Mentor and guide social media team members while managing agency relationships

Job Requirements

• 7–10 years of experience in social media, digital marketing, or content strategy
• Experience working with consumer brands, lifestyle brands, D2C businesses, or similar high-engagement categories
• Strong understanding of Instagram, YouTube, LinkedIn, and evolving social platforms
• Proven ability to create content that drives engagement and builds meaningful communities
• Excellent storytelling, communication, and copywriting skills
• Experience working with creators, influencers, and external partners
• Strong analytical mindset with the ability to translate performance data into actionable insights
• Comfortable managing multiple stakeholders in a fast-paced environment

Preferred traits

• Ability to spot emerging trends before they become mainstream
• Experience creating social-first campaigns that generate conversations beyond paid media
• Strong understanding of community building and audience engagement
• Balance of creative thinking and data-driven decision making
• Passion for building brands that become part of culture rather than simply participating in it

Why should you apply for this job

• Opportunity to shape the social presence of one of India's leading consumer brands
• Work at the intersection of creativity, technology, and storytelling
• Collaborate with high-performing marketing and creative teams
• Build campaigns that reach and inspire millions of consumers
• Significant ownership with the opportunity to influence brand perception at scale

About WinnerBrands

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/

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Thanks,

WinnerBrands Team.