iCliniq is hiring a Social Media Lead to drive aggressive growth, scale digital reach, and strengthen brand authority across platforms. This is a high-impact leadership role where you will lead a team, own performance metrics, and directly influence user acquisition and engagement.
This role is ideal for someone who thrives in a fast-paced, performance-driven environment, enjoys solving growth challenges, and can translate strategy into measurable traffic and visibility.
Key Objectives
- Own and execute a growth-focused social media roadmap
- Lead a team and ensure high-quality, high-performing content delivery
- Drive traffic, engagement, and user acquisition across platforms
- Position iCliniq as a trusted, high-authority healthcare brand
- Align social efforts with SEO, product, and business goals
Key Responsibilities
- Define and execute monthly and quarterly growth strategies
- Plan and manage content calendars, campaigns, and launches
- Drive platform growth across Instagram, LinkedIn, YouTube, Twitter/X, Facebook, Pinterest, and Reddit
- Focus on traffic generation, conversions, and audience expansion
- Analyze performance using data-driven insights, A/B testing, and reporting
- Collaborate with SEO, Product, Content, and Marketing teams
- Identify new formats, trends, and growth opportunities
- Ensure content meets medical accuracy and brand standards
- Present performance insights and strategic recommendations to leadership
Team Leadership
- Lead and mentor 3–6 social media executives
- Conduct weekly reviews, feedback sessions, and skill development
- Ensure accountability for output quality and performance metrics
- Build a high-performing, execution-focused team culture
Eligibility
- Medical Background: MBBS / BDS / BAMS / BHMS / Allied Health + digital experience
- Non-Medical Background: Marketing / Communications / Journalism / MBA with 3+ years in social media growth roles
Required Skills
- Proven experience scaling social media to 100K+ audience and beyond
- Strong focus on growth, traffic generation, and engagement metrics
- Deep expertise in Meta, LinkedIn, YouTube, Twitter/X ecosystems
- Strong analytical mindset (Meta Business Suite, Google Analytics)
- Ability to lead teams and execute under tight timelines
- Strong storytelling with a performance-driven approach
Preferred Skills
- Experience in healthcare, edtech, or D2C growth environments
- Tools: Canva, Hootsuite, Buffer, Sprout Social
- Knowledge of SEO, paid ads (Meta, LinkedIn)
- Experience with community building and audience segmentation
- Familiarity with AI tools (ChatGPT, Gemini, Canva AI, etc.)
Why Join iCliniq
- Lead a high-visibility, high-impact function
- Work on a challenging role focused on real growth and traffic
- Build and scale a team while owning end-to-end social performance
- Be part of a mission-driven healthcare platform impacting millions
Salary: ₹50,000 - 80,000 per month.
Work Location -Hybrid | Remote | In-office
