Social Media Lead

Company Description

GTF Technologies, originating from Gurukul The Foundation, is a leading digital media planning company based in Delhi NCR, India. With over 17 years of experience and a proven track record of more than 100 satisfied global clients, GTF Technologies specializes in creating performance-driven digital strategies. The organization delivers value-added services that enable businesses to engage effectively with customers, fostering successful and profitable outcomes. GTF Technologies is dedicated to leveraging its expertise to drive impactful digital media campaigns.

Job Summary:

We are seeking a talented Social Media Lead to join our dynamic digital marketing team. As a Social Media Lead, you will be responsible for creating and executing social media strategies to enhance brand awareness, engage audiences, and drive business objectives for our clients.

Key Responsibilities:

Strategy Development:

• Create, implement, and manage comprehensive social media strategies aligned with business objectives.
• Conduct market research to understand target audience behavior, preferences, and trends.

Content Planning & Creation:

• Oversee content calendars and ensure consistent and engaging posting schedules.
• Collaborate with design and content teams to develop visually appealing and compelling posts, videos, and stories.
• Utilize platform-specific best practices to optimize content for Facebook, Instagram, LinkedIn, Twitter, YouTube, and emerging platforms.

Community Engagement:

• Actively engage with followers, respond to comments, and manage online communities to foster relationships.
• Monitor brand mentions and participate in conversations to enhance brand visibility and reputation.

Trends & Innovation:

• Stay updated on the latest social media trends, tools, and best practices.
• Experiment with new content formats, features, and platforms to keep the brand innovative and ahead of competitors.

Team Handing

• Strong leadership and interpersonal skills with a proven ability to manage cross-functional teams effectively.

Collaboration:

• Work closely with internal teams, including marketing, design, and sales, to ensure cohesive brand messaging.
• Liaise with clients to understand their needs and align strategies accordingly.

Qualifications and Skills:

• Experience: Minimum 6-7 years of experience managing social media platforms, preferably in a digital marketing agency or similar industry.
• Technical Proficiency: Hands-on experience with social media management tools 
• Analytics Expertise: Knowledge of tools like Google Analytics, Facebook Insights, and other platform-specific analytics tools.
• Content Skills: Ability to write engaging copy and guide design teams for creative visuals.
• Strategic Thinking: Proven ability to plan and execute successful social media campaigns.
• Interpersonal Skills: Excellent communication and leadership abilities.
• Problem Solving: Ability to manage crises or negative feedback effectively and diplomatically.

What We Offer:

• A chance to lead and grow in a fast-paced, creative environment.
• Access to cutting-edge tools and technologies.
• Opportunities to work on diverse projects for a wide range of clients.
• A supportive and collaborative team culture.