Job Description

About the role

Gemius Studios is looking for a Social Media Lead to own and lead our entire social media function: strategy, team, execution, and results. You'll guide a team of creators, designers, community managers, and analysts, and turn ideas into content and communities people care about.

What you'll do

Build and own the social media strategy across all platforms
Create content calendars, campaign roadmaps, and platform playbooks
Lead, train, and mentor the team, setting goals and giving regular feedback
Oversee end-to-end execution, from ideation to publishing to optimisation
Build AI-driven workflows for ideation, content production, social listening, and reporting
Drive engagement, grow loyal communities, and set response and crisis protocols
Track KPIs, benchmark competitors, and report insights to leadership and clients
Stay ahead of trends and algorithm changes across Instagram, LinkedIn, YouTube, X, Facebook, and Threads

What we're looking for

3+ years of relevant experience
Agency background (required), with experience managing multiple brands or clients
Proven strategies that delivered measurable growth
Hands-on experience with AI tools and analytics platforms
Strong communication, presentation, and creative instincts
Influencer marketing and paid social experience
Crisis and reputation management
Short-form video and creator-led content