Social Media Lead (Ev Startup)

Role Summary

We are not looking for a calendar manager or a posting assistant. We need a social media strategist who views social media as a growth, culture, and community engine. You will define the distinct playbooks for every channel and page, building a creator-led strategy that sets new benchmarks in automotive culture.

Core Responsibilities

• Define Platform & Multi-Page Strategy: Establish clear roles, goals, and content guidelines for each channel (Instagram, YouTube, X, etc.) and individual brand pages. Ensure every post feels native to its platform while maintaining brand consistency.
• Build a High-Impact Content Engine: Conceptualize, script, and drive content optimized for reach, virality, shareability, and cultural relevance.
• Think Like a Creator: Master pacing, hooks, storytelling, and visual hooks that stop the scroll and turn viewers into repeat fans.
• Own Community & Online Reputation (ORM): Drive active daily engagement across DMs, comments, and discussions. Handle sentiment, complaints, and brand reputation with speed, tone, and precision to convert followers into brand advocates.
• Integrate AI & Tech Workflows: Leverage AI platforms and emerging content tools to accelerate ideation, production speed, and quality.
• Cross-Functional Alignment: Partner with Brand, Creative Studio, Influencer, and Performance Marketing teams to embed social at the core of overall brand strategy.

What We're Looking For

• Relevant Experience: Proven track record in social media, content strategy, or creator-led roles.
• Platform Expertise: Deep understanding of current algorithms, platform-native formats, and viral hooks.
• Execution & Ownership: High autonomy with a bias for rapid experimentation, trend-jacking, and high-quality execution.
• Communication Skills: Strong copywriting instincts and persuasive written/verbal storytelling.
• Culture Fit: Genuine passion for automotive, bikes, performance engineering, and internet culture.

Bonus Points

• Experience building or scaling a personal audience or independent social channel.
• Early adoption and active workflow integration of AI production tools.
• Active immersion in automotive, motorsport, or biking subcultures.