Company: Ntwinkle Media
Location: Pune
Job Type: Full-time
Salary: 20,000 - 25,000 per month
About Ntwinkle Media:
Ntwinkle Media is a dynamic and creative digital media agency dedicated to crafting compelling stories and building strong brand presences. We work with a diverse range of clients to help them shine in the digital world. We're looking for a passionate and skilled individual to join our team as a Content Writer & Strategist.
The Role:
This is a key position where you will not only create high-quality content but also be responsible for the strategic vision behind it. You will blend creative writing with data-driven insights to develop and execute content strategies that achieve our clients business goals. You'll have the creative freedom to brainstorm ideas and the strategic mindset to ensure they make a real impact.
Key Responsibilities:
- Develop and execute comprehensive content strategies across various digital platforms, including websites, blogs, and social media.
- Conduct keyword research, competitive analysis, and audience research to inform content decisions.
- Create compelling, well-researched, and engaging content, including captivating captions, blog posts, articles, and scripts for video reels.
- Plan, execute, and manage paid advertising campaigns on LinkedIn using LinkedIn Campaign Manager.
- Analyze and report on campaign performance using LinkedIn's native analytics tools and other platforms like Google Analytics.
- Strong knowledge of B2B/B2C marketing principles, lead generation, and the customer journey/sales funnel.
- Manage content calendars and ensure a consistent and timely content flow.
- Monitor content performance using analytics tools to measure success and inform future strategy.
- Stay up-to-date with the latest content trends, SEO best practices, and digital marketing tools.
- Collaborate with the marketing and design teams to ensure a cohesive brand voice and visual identity.
Who We're Looking For:
- Proven experience in content writing and the development of content strategies.
- Exceptional writing and communication skills with a strong command of grammar and an eye for detail.
- A creative mindset with a knack for visual storytelling.
- A strategic thinker with an understanding of SEO principles and how to use data to inform content.
- A self-starter who is organized, detail-oriented, and can manage multiple projects simultaneously.
- A portfolio showcasing your past work in content writing and successful content campaigns.
Application Process:
To ensure we find the perfect fit for our team, our selection process includes a practical assignment.
- Please send your updated resume and a link to your portfolio to [Confidential Information]
- Based on a review of your application, shortlisted candidates will be sent a writing and social media assignment.
- The assignment is a crucial part of our evaluation and will be reviewed before we schedule an interview.
