Social Media Intern - Culture and Content

Homegrown | Mumbai I On-site

Homegrown is India's next-generation, culture-led media and entertainment company platforming emerging voices, stories and movements redefining contemporary India and South Asia.

We're looking for a Social Media Intern to join Homegrown and support the day-to-day running of our social platforms.

If you spend a lot of time online, have a good eye for culture and visual storytelling, and are curious about music, fashion, art, design, film and contemporary youth culture, we'd love to hear from you.

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The Homegrown ecosystem comprises a 1. Digital media publication 2. Homegrown Music Label - a joint venture with global Atlantic records - with artists like Rebel, Oaff and more 3) Creative agency 3) Homegrown Studios - Production house 4) Events & experiences and 5) The Homegrown Festival and IPs

Platforms:

Homegrown: our flagship cultural platform and voice.

Homegrown Voices:the social-first extension of our editorial publishing platform (homegrown.co.in) built to discover and platform the artists, creatives, voices and stories emerging from Homegrown's wider editorial ecosystem

Homegrown Music: our music label and platform for emerging sounds, artists, releases and music culture.

Homegrown Events: platforming all our experientals events and IPs

Each platform should have its own voice and content strategy while aligning as part of the Homegrown ecosystem..

• Support the daily management of 4 social media platforms/accounts
• Schedule and publish posts across platforms
• Create simple, engaging Canva posts and carousels
• Support Reels and short-form video content
• Curate interesting stories, artists, creators and cultural moments for Homegrown
• Write and adapt captions, headlines and social copy
• Engage with our community through comments, replies and DMs everyday
• Conduct daily outreach to artists, creators, collaborators and communities
• Help maintain weekly social media calendars
• Track trends and bring interesting references and ideas to the team
• Support social amplification around Homegrown stories, events, music and campaigns

Someone who is proactive,organised, curious, thinks on their feet and more importantly comfortable being online and engaged.

You should have a strong interest in contemporary culture, understand Instagram and social-first content, have basic Canva and video/Reels skills, and be comfortable communicating with people online.