Social Media Growth & Viral Content Manager

Job Title: Social Media Growth & Viral Content Manager

Company: Infolabs Global

Location: Noida Sector 62, India (On-Site)

Employment Type: Full-Time

Compensation: 4,00,000 – 8,00,000 LPA

About the Role

Infolabs Global is seeking a highly analytical and creative Social Media Growth & Viral Content Manager to drive the digital presence for our flagship B2C products, iPal and Talkbot Edge.

This is not a routine social media posting role. We are looking for a true growth marketer and algorithm expert who can build audiences from the ground up, engineer virality, and convert social media attention into measurable website traffic and platform registrations. If you understand audience psychology, the critical 1–3 second hook, and how to leverage Meta and YouTube algorithms for organic discovery, this role is for you.

Key Responsibilities

• Growth Strategy: Develop and execute complete B2C social media growth strategies for iPal and Talkbot Edge across Instagram, Facebook, and YouTube.

• Content & Virality: Develop highly engaging content concepts, hooks, trends, challenges, and demonstrations. Build tailored strategies for short-form video (Instagram Reels and YouTube Shorts).

• Audience Building: Grow genuine followers and subscribers organically, without reliance on fake or bot engagement.

• Conversion Optimization: Drive social media audiences toward product websites, registrations, and free trials.

• Trend Utilization: Identify emerging trends quickly and adapt them into relevant, high-performing brand content.

• Campaign Management: Develop and manage influencer, creator, and User-Generated Content (UGC) strategies, alongside both organic and paid content strategies (Meta Ads, YouTube Ads).

• Cross-Functional Collaboration: Coordinate daily with video editors, graphic designers, presenters, and product teams to execute the content calendar.

• Analytics & Testing: Continuously A/B test hooks, thumbnails, captions, video formats, posting times, and CTAs. Make pivot decisions based on hard analytics rather than assumptions.

Qualifications & Experience

• 4–6 years of professional social media or growth marketing experience, preferably within B2C consumer technology, apps, AI, education, or digital products.

• Demonstrable experience growing Instagram, Facebook, and/or YouTube accounts (especially scaling early-stage or low-follower accounts).

• Deep understanding of social media algorithms, retention metrics, engagement triggers, and recommendation systems.

• Strong knowledge of Instagram Reels and YouTube Shorts.

• Hands-on experience with influencer campaigns, Meta Ads, and YouTube advertising.

• Highly analytical mindset with the ability to interpret data and translate it into actionable content strategies.

Mandatory Application Requirement: Proof of Results

Applications without demonstrable previous results will not be considered.

To be considered for this role, your application/cover letter must include a breakdown of actual accounts/channels you have personally managed, providing the following details:

1. Links: URLs to the managed accounts/channels.
2. Follower Growth: Starting followers/subscribers vs. achieved numbers.
3. Timeline: The exact time period (in months) it took to achieve this growth.
4. Top Content: Links to your highest-performing organic content and actual view counts.
5. Averages: Average Reel/Short performance metrics and before/after engagement improvements.
6. Conversions: Website traffic, leads, sign-ups, or trials generated from your campaigns (if available).
7. Your Exact Role: Clarify your specific contribution (e.g., Overall Strategy, Content Creation, Posting, or Paid Growth).

KPIs for this Role

Your success will be measured against:

• Genuine follower and subscriber growth (IG & YT)

• Organic video views, reach, and impressions

• Engagement rate, video retention, and watch time

• Shares, saves, and profile visits

• Website/platform traffic and trial registrations generated

• Cost per follower/subscriber (for paid campaigns)

How to Apply

• Please submit your updated resume along with the Mandatory Proof of Results requested above through LinkedIn or directly to [Confidential Information].