Social Media Graphics And Digital Coverage Executive

Company Description

Who Safe is an innovative IoT-based personal safety platform committed to empowering women with advanced technology for protection. Founded by Harmeet Godhani, the company develops smart and discreet safety devices, including its flagship product NIRBHAYA, a wearable pendant featuring real-time location tracking, SOS alerts, and audio recording capabilities. Designed with user-friendly features, durability, and style, Who Safe strives to create a secure environment for women in their daily lives. Through the integration of technology, community response, and safety education, Who Safe envisions redefining global personal safety standards.

Role Description

This full-time, on-site role in Surat requires a Social Media Graphics and Digital Coverage Executive to drive the organization's social media and digital outreach. Responsibilities include creating engaging visual content for social media platforms, managing and growing the organization's online presence, and contributing to the digital marketing strategy. The executive will also ensure timely event coverage through digital platforms, collaborate with cross-functional teams, and track the performance of digital campaigns.

Qualifications

• Proficiency in graphic design, image editing, and tools such as Adobe Photoshop, Illustrator, or Canva
• Knowledge of social media management, content calendar creation, and best practices for platforms like Instagram, Facebook, Twitter, and LinkedIn
• Familiarity with analytics tools such as Google Analytics or platform-specific metrics to measure and enhance campaign effectiveness
• Strong communication and content creation skills for visual and written storytelling
• Experience with digital marketing strategies, including ad campaigns, SEO, and paid promotions
• Capacity to work in a collaborative on-site environment, managing multiple tasks and projects effectively
• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field
• Experience in event coverage and working knowledge of video editing tools are a plus