Social Media for Fine Jewellery

1. Instagram & TikTok Management

• Plan, create, and publish engaging content for Instagram and TikTok.
• Produce high-quality Reels, TikToks, stories, carousels, and static posts.
• Identify relevant trends, viral formats, and content opportunities suited to a fine jewelry brand.
• Develop strategies to improve organic reach, engagement, follower growth, and website traffic.
• Manage the content calendar and maintain a consistent publishing schedule.
• Analyze performance metrics and continuously optimize content.

2. Content Creation & Video Editing

• Create visually compelling jewelry content using product photographs, videos, and creative assets.
• Edit short-form videos with strong hooks, engaging storytelling, and polished presentation.
• Understand how to showcase diamond jewelry, fine details, craftsmanship, and product features.
• Repurpose existing assets into fresh, engaging content.
• Maintain a premium, cohesive brand aesthetic across platforms.

3. Graphic Design & Website Banners

• Design promotional banners for our Shopify website, social media, and marketing campaigns.
• Create graphics for product launches, seasonal promotions, and advertisements.
• Work confidently with Canva, Photoshop, Illustrator, or similar design software.
• Ensure visual consistency across digital channels.

4. Klaviyo Email Marketing

• Design and execute visually appealing email campaigns using Klaviyo.
• Create email layouts, promotional graphics, and product-focused campaigns.
• Support email marketing calendars, segmentation, and automated flows.
• Monitor campaign performance, including open rates, click rates, and conversions.

• Minimum 2–3 years of hands-on experience working specifically with fine jewelry or fashion jewelry brands.
• Proven experience managing Instagram and TikTok for a jewelry brand.
• Strong understanding of social media algorithms, organic growth, and content performance.
• Excellent short-form video editing and content creation skills.
• Proficiency in graphic design and creating digital marketing assets.
• Practical experience using Klaviyo for email marketing.
• Strong visual sense and understanding of premium jewelry branding.
• Ability to work independently, take ownership, and consistently deliver high-quality content.