Job Title: Social Media Expert
Location: Mohali, Punjab (On-site)
Shift: Night Shift (US Timings)
Working Days: Monday to Friday
Job Overview
We are looking for a creative and results-driven
Social Media Expert to manage and grow our brand's online presence. This role requires strong expertise in
content creation, social media strategy, and analytics, along with the ability to align content with US audience preferences.
Key Responsibilities
- Develop, implement, and manage social media strategies across platforms
- Create high-quality and engaging content (posts, reels, stories, captions, creatives)
- Manage and optimize company profiles on platforms like Instagram, LinkedIn, Facebook, etc.
- Plan and execute paid and organic campaigns to drive engagement and lead generation
- Align content and campaigns with US audience and market trends
- Monitor trends, competitors, and audience behavior to improve performance
- Track and analyze performance using tools like Meta Insights, Google Analytics, etc.
- Handle comments, messages, and ensure active community engagement
- Collaborate with internal teams for branding, design, and campaign execution
Required Skills & Qualifications
- Proven experience as a Social Media Manager / Expert
- Strong hands-on experience in content creation and content planning
- Excellent communication and copywriting skills
- Understanding of social media algorithms, trends, and engagement strategies
- Basic knowledge of paid advertising (Meta Ads, LinkedIn Ads, etc.)
- Ability to work in night shifts (US time zones)
- Creative mindset with strong attention to detail
Preferred Qualifications
- Experience handling brand pages or agency clients
- Strong portfolio showcasing content, reels, or campaigns managed
- Experience in audience engagement and community management
- Understanding of content performance metrics (reach, engagement, impressions, etc.)
What We Offer
- Fixed weekends off
- Growth opportunities
- Supportive and collaborative work environment
Skills: campaigns,analytics,social media,content creation
