SOCIAL MEDIA EXECUTIVE YOUTUBE & SOCIAL MEDIA

Department: Social Marketing

Location: Cocoma Digital HQ – Andheri West, Mumbai

Employment Type: Full-Time | On-site

Experience Required: 1–3 Years

Reporting To: Account Manager / Business Head

ABOUT COCOMA DIGITAL & STUDIOS

Cocoma Digital & Studios is a fast-growing creative and marketing powerhouse managing multiple brands and sister companies. Our Digital division specialises in YouTube growth strategy, channel management, content development, creator collaborations, and digital brand building. Our Studios division delivers end-to-end post-production solutions for films, television, OTT platforms, web series, and social-first content.

At Cocoma, we believe every piece of content should inform, entertain, engage, and build communities. We work closely with clients to build meaningful digital properties through strong content, effective communication, and measurable growth.

ROLE OVERVIEW

We are looking for a Social Media Executive – YouTube & Social Media to manage day-to-day content execution across client channels. The role covers publishing, YouTube optimisation, content calendars, audience engagement, analytics, and social media management, along with coordination across creative and content teams. The ideal candidate should understand YouTube, social media, content trends, audience behaviour, and digital growth.

KEY RESPONSIBILITIES

YouTube Channel Management

• Manage day-to-day execution of assigned YouTube channels.
• Upload, schedule, publish, and manage videos according to approved content calendars.
• Manage long-form videos, Shorts, interviews, episodes, promotional content, and other YouTube formats.
• Optimise video titles, descriptions, tags, playlists, chapters, end screens, cards, and other metadata.
• Ensure thumbnails, titles, descriptions, and other publishing elements are correctly aligned before publishing.
• Maintain accurate publishing schedules and channel calendars.
• Monitor published content and ensure all videos are live and functioning correctly.
• Coordinate with editing, graphics, thumbnail, content, and account teams for timely publishing.
• Support YouTube SEO and discoverability through effective metadata and content optimisation.
• Identify basic opportunities to improve video packaging and channel performance.

YouTube Analytics & Performance

• Monitor YouTube Studio and channel performance regularly.
• Track Views, Watch Time, CTR, Audience Retention, Subscribers, Engagement, and other relevant metrics.
• Identify videos that are performing well or underperforming.
• Share relevant observations and performance insights with the Account Manager and YouTube team.
• Maintain regular performance trackers and reports.
• Understand audience behaviour and identify content patterns and opportunities.
• Support the team in implementing optimisation recommendations based on performance data.

Content Calendar & Publishing

• Maintain daily and weekly YouTube content calendars.
• Coordinate publishing schedules across long-form videos, Shorts, and promotional content.
• Ensure all required assets are received before publishing.
• Follow up with internal teams for pending videos, thumbnails, metadata, approvals, and other publishing requirements.
• Ensure content is published according to agreed timelines.
• Maintain accuracy across titles, descriptions, links, tags, thumbnails, playlists, and other publishing elements.
• Coordinate content repurposing opportunities between YouTube and other social platforms.

Social Media Management

• Support day-to-day social media execution for assigned accounts.
• Schedule and publish posts, Reels, Stories, Shorts, and other social content.
• Coordinate with creative and content teams for social media assets.
• Maintain social media content calendars.
• Ensure captions, hashtags, tags, mentions, links, and publishing details are accurate.
• Monitor basic engagement and audience responses.
• Stay updated with relevant social media trends, formats, and platform features.
• Identify opportunities to repurpose YouTube content into social-first formats.

Community & Audience Engagement

• Monitor comments, audience responses, and basic community activity across YouTube and relevant social platforms.
• Identify important audience feedback and escalate relevant observations to the Account Manager.
• Maintain professional and timely communication within approved community-management guidelines.
• Track recurring audience questions, reactions, and content feedback.
• Share audience insights that may help improve future content.

Coordination & Execution

• Work closely with Account Managers and internal YouTube, Content, Creative, Editing, Graphics, Motion, and Marketing teams.
• Follow up on pending deliverables, approvals, assets, and publishing requirements.
• Ensure briefs and instructions are understood before execution.
• Track tasks and deadlines using internal project-management systems.
• Identify execution issues early and communicate them to the relevant team.
• Maintain high accuracy across all publishing and account-management activities.

Research, Trends, AI & Innovation

• Stay updated with YouTube trends, content formats, platform features, and algorithm developments.
• Research competitor channels, trending content, audience interests, and relevant topics.
• Identify new content and packaging opportunities for YouTube.
• Use AI tools for content research, ideation, reporting, optimisation, and productivity.
• Explore new tools and workflows that can improve publishing and account execution.
• Continuously learn and improve understanding of YouTube and Social Media platforms.

REQUIRED SKILLS & QUALIFICATIONS

• Bachelor's degree in Mass Media, Marketing, Communications, Journalism, Social Media, or a related field.
• 1–3 years of experience in YouTube, Social Media, Digital Marketing, Content Management, or a related field.
• Strong interest and working knowledge of YouTube.
• Hands-on experience with YouTube Studio and YouTube publishing workflows.
• Understanding of YouTube titles, descriptions, tags, thumbnails, playlists, chapters, and basic SEO.
• Basic understanding of YouTube Analytics and audience metrics.
• Good understanding of Social Media platforms and content formats.
• Strong attention to detail, particularly for publishing and metadata.
• Good communication and coordination skills.
• Strong follow-up and organisational skills.
• Ability to manage multiple content calendars and deadlines.
• Ability to work effectively with creative and content teams.
• Comfortable working in a fast-paced, deadline-driven environment.
• Working knowledge of AI tools such as ChatGPT, Gemini, Claude, Perplexity, or similar platforms.

PREFERRED EXPERIENCE

• Prior experience working in a Social Media Agency, YouTube Agency, Digital Agency, Media, Entertainment, or Content-driven environment.
• Hands-on experience managing YouTube channels.
• Experience working with entertainment, OTT, television, music, creator, documentary, interview, educational, or episodic content.
• Experience managing high-volume YouTube publishing.
• Experience working with YouTube Shorts and short-form content.
• Understanding of YouTube SEO and content packaging.
• Experience coordinating with video editors, graphic designers, thumbnail designers, content writers, and creative teams.
• Experience using analytics and reporting tools to understand content performance.
• Experience using AI tools for content research and workflow efficiency.

LANGUAGE & COMMUNICATION PROFICIENCY

English: Professional proficiency – Mandatory

Hindi: Professional proficiency preferred

Additional regional language: Preferred, depending on client requirements

TOOLS & TECHNICAL PROFICIENCY

YouTube & Publishing

• YouTube Studio
• YouTube Analytics
• Meta Business Suite
• Google Workspace

Analytics & Reporting

• YouTube Analytics
• Google Analytics
• Native Social Media Analytics
• Google Sheets / Microsoft Excel

Project & Workflow Management

• ClickUp / Asana / Airtable or similar tools

AI & Productivity

• ChatGPT
• Google Gemini
• Claude
• Perplexity
• AI-powered research, content, reporting, and productivity tools

SUCCESS METRICS (KPIs)

• Publishing accuracy
• Timely video uploads and scheduling
• YouTube content calendar adherence
• Metadata accuracy and optimisation
• YouTube channel performance
• Views and Watch Time
• CTR and Audience Retention
• Subscriber growth
• Shorts performance
• Social Media publishing accuracy
• Content calendar adherence
• Timely completion of assigned tasks
• Internal team coordination and follow-up
• Quality of reporting and performance tracking
• Identification of content and optimisation opportunities

IDEAL CANDIDATE PROFILE:

• Has a genuine interest in YouTube and digital content.
• Understands YouTube beyond simply uploading videos.
• Is comfortable working with YouTube Studio, content calendars, publishing, and analytics.
• Has strong attention to detail and understands the importance of accurate publishing.
• Is proactive with follow-ups and does not wait for deadlines to approach.
• Can coordinate effectively with Account Managers and creative teams.
• Understands basic audience behaviour, content trends, and platform performance.
• Is comfortable managing multiple tasks, channels, and deadlines.
• Can identify errors before content goes live.
• Is curious about YouTube algorithms, content formats, trends, and digital growth.
• Is comfortable using AI tools to improve research and productivity.
• Takes ownership of assigned work and follows tasks through to completion.
• Is organised, accountable, and execution-focused.

A DAY AT COCOMA DIGITAL – SOCIAL MEDIA EXECUTIVE

Your day involves managing YouTube and Social Media calendars, uploads, assets, approvals, and publishing. You'll coordinate with Account Managers and creative teams to move content from brief to publishing. Key responsibilities include YouTube uploads, metadata optimisation, thumbnails, analytics, social publishing, engagement tracking, trend research, and follow-ups.

The role requires strong execution, accuracy, coordination, deadline management, and platform understanding.