Social Media Executive (Youtube Channel 1.8M Subs)

Role Description The Social Media Executive (YouTube Channel – 1.8M Subs) will manage and grow Cruffin Premium Cakes YouTube presence and related social media platforms. This is a full-time, on-site role based in Gurugram. Day-to-day responsibilities include planning content calendars, coordinating video shoots, collaborating with production and bakery teams, and optimizing videos for engagement and reach. The role involves writing scripts or outlines, briefing creators, managing thumbnails and titles, and monitoring analytics to improve performance. The Executive will engage with the online community through comments and messages, support campaign launches and product promotions, and ensure brand consistency across all digital touchpoints.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing to manage campaigns, audience growth, and performance optimization.
• Ability in Social Media Content Creation and Marketing to plan, produce, and promote engaging video and visual content.
• Excellent Communication skills for scripting, briefing teams, responding to audiences, and coordinating with internal stakeholders.
• Experience managing or contributing to YouTube channels or video-led platforms, preferably with large subscriber bases.
• Basic knowledge of video production, editing workflows, and thumbnail/title optimization is beneficial.
• Comfort working on-site in a fast-paced environment, with strong time management and organizational skills.
• Prior experience in food, lifestyle, or retail brands is an advantage.
• Relevant certification or degree in Marketing, Media, Communications, or a related field is preferred but not mandatory.

Company Description Cruffin Premium Cakes is a premium dessert brand in India, operating 35 locations and 2 brands, known for its carefully crafted cheesecakes, gourmet chocolate cakes, and a wide range of baked goods. The brand focuses on high-quality ingredients, refined flavors, and visually appealing products that enhance every celebration. Cruffin aims to deliver a memorable dessert experience for walk-in customers, online orders, and special events. The environment is dynamic and customer-focused, offering opportunities to work closely with a growing food and lifestyle brand. Team members contribute directly to the brand's identity and digital presence as it expands its reach.